For the AA it means they can send their patrol vans and recovery vehicles to where they’re most needed. A little more discreet than the original keyring, but the Micro Sperm Charm still retains the element of humour and fun that’s made the Sperm Keyrings so popular.

These sperm stress relievers are the ideal promotional product for health related awareness campaigns.

We can add your logo to any medium or large sized sperm keyring or to sperm USBs and branded condom holders.

Our sperm-­shaped USB is available in a wide range of colours, so you can colour-­match your USBs to your campaign! We came across Roto-Lite Reflectors completely by chance – but they’ve proved perfect for our needs. That’s two vehicles just to fix a flat tyre – vehicles that could be better utilised elsewhere and incur additional costs that everyone would prefer to avoid.This was particularly an issue for overhead electrical hazards where eg telehandlers might also be operating at height and needed to take minimum safety distances into account. We set to and designed a tool that would enable us to take sperm keyrings into production and it’s just gone on from there. Their products have been excellent marketing tools for us and our clients love the one of a kind keyrings. The blue that was chosen is the one already used as standard around the Nottingham Metro sites for electrical hazards. However, producing the filter in plastic rather than copper or brass means that, over the longer term, the project is extremely cost-effective for our client.

It was an important development for them as flat tyres at the roadside cause a particular problem for The AA – often tying up both a patrol vehicle and a transporter!

In the past these filters had been made in copper or brass but, using our materials expertise, we were able to source a plastic that would stand up to the rigours of the environment. The reflectors are simple and straightforward to use and do a great job of alerting our teams to hazards. Customising: why not print your slogan on the outside – then supply them ready-­filled with the condoms that we can print to match your branding!