Because they are safe for all ages, these toys are a great option for households with kids of various ages and are a toy that can remain a favorite for years. The initial range includes the Squishville Mystery Mini-Squishmallow with Fashion Item assortment with 24 styles to collect; Mini-Squishmallow with Vehicle (Planes, Cars, and Carriages); Mini-Squishmallow 4-Packs; Mystery Mini-Squishmallow 6-Packs; Mini-Squishmallow 2-Pack with Fashion assortment; Squishville Accessory Set Assortment; Squishville Play Scene Assortment; and the Squishville Fifi’s Cottage playset.

While infants won’t be able to engage with the imaginative play elements that the toy line can offer, they can enjoy the colors and textures of these tiny animal characters, which are the perfect size for little hands. The Toy Insider is an editorial site that receives free samples from manufacturers, but all editorial opinions are their own. James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter.

Squishmallows — a line of soft, round animal plush — has become an incredibly popular brand, with more than 1,000 characters to collect in a variety of sizes.

He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief. With so much to explore, kids can create an entire Squishville universe that is perfect for imaginative play. Additionally, kids can create their own Squishville world with collectible environments, playsets, vehicles, and accessories. The tiny plush are available in individual blind bags with 24 characters to collect; as plush/vehicle assortments that feature Squishville characters inside plush trains or cars; and in packs of six that come in themes (the Rainbow Dream Squad, the Sealife Squad, and the Fruit Squad).These include kitchen, playroom, picnic, camping, and playground accessory sets and Bakery or Boutique mini-playsets. They can stretch and squish the characters and even the sets themselves without worrying about them breaking, or needing to line them up just right for them to stay in place. Kids can gather up their adorable Squishmallow Squishville squad and enjoy watching the videos, then recreate their favorite moments! Some of the characters even feature single-piece fashion accessories that kids can pull and squish into place!