Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

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Another billboard features a Frosties-themed “Don’t Tell Tony” message, complete with ‘claw slashes. The copy is thought-provoking, upbeat and a little bit eccentric rather than just fun and playful,” he says. Since their launch earlier this year, they’ve steadily been growing and gaining recognition as the new, disruptive cereal brand in the market.

the nutrition, the vegan-friendliness, the zero sugar, the playful branding…because who doesn’t enjoy a skateboarding anteater whilst eating their breakfast? It's the cereal that tastes like the ones you loved as a kid, but revamped with less sugar, more protein, and fewer carbs. The double-meaning within the name Surreal helps to communicate this attitude, the Ryrie explains, pointing to some of the out-there images throughout the identity. That means, if you follow conventional cereal portion sizes (32g), you can squeeze 7-8 portions out of the box.Let’s face it, a bowl of seedy muesli might be healthier, but it just can’t satisfy taste cravings in the same way.

Surreal definitely has a knack for making the most of their marketing efforts by adapting content to suit audiences according to specific channels.

It quickly became clear high protein and zero sugar was a winning combo — so then we just had to make it. A great lesson to takeaway from this case study is how Surreal’s intentionality in their brand messaging served as a strategic catalyst into their market. It turns out making a high- protein, zero-sugar, gluten- free, plant-based cereal that still tastes as good as the big boys is kind of tricky. The Forbes-listed brand, since its entry into the cereal scene, has employed creativity and humour to distinguish itself in the industry which has somewhat been starved of innovation for years.

Founded by Vita Coco veterans Kit Gammell and Jac Chetlad, Surreal cereals are sugar-free, gluten-free and vegan cereals inspired by our favourite (although less healthy) childhood staples. See some of Surreal’s billboards and copy, creatively deploying these 4 big names in advertising their product. Amongst the mundanity of our daily lives, we all need a bit of playful cereal to start the day; now we can enjoy a big bowl for breakfast without the accompanying guilt. For instance, most brands use LinkedIn as a B2B marketing tool, adopting a more corporate tone of voice, which can make for a rather monotonous timeline.From the moment we saw their humorous launch announcement on LinkedIn, we just knew we had to try and review Surreal cereal. We wanted the whole brand language to feel surprising and uplifting and a little bit off-beat,” he adds. One of the guiding principles –‘Never stop playing’– is rooted in the idea that a “playful mindset is a healthy mindset”, he explains.