Today, Mountain Dew is synonymous with living a vibrant and energetic lifestyle, having partnered with the extreme sports competition The Dew Tour in the US since 2005. This is not true, as from 1991 until roughly 2000, all Tango flavours could be purchased in similar size larger cans. George Wait, Creative Director at VCCP added: “Tango is the reason many of us got into advertising in the first place, so we all knew we had huge shoes to fill when coming up with an entirely new campaign for the brand. Today, Gatorade is available widely in major retailers and is the sports drink chosen by more professional athletes than any other brand, including football teams such as Arsenal, Barcelona and Liverpool FC, the NFL and the NBA to name a few.

The pulp of the cashew apple is very juicy with a strong sweet smell and taste, but the skin is fragile making it unsuitable for transport. The brand prides itself on selecting fresh, healthy and ripe fruit with care, preserving the benefits and flavours the fruit provides to offer high quality juices. Teisseire is renowned for its distinctive metal container which was first developed in 1959, specially designed to protect the liquid inside. The company was acquired by Britvic in 2010, creating one of the world's largest squash and syrup manufacturers.Founded in 1983, Pressade believes that the quality of a juice depends on the quality of its source. Mathieu Teisseire is an iconic French brand that has a heritage of crafting exceptional syrups in France that stretches back the last 300 years. Ballygowan has a long history of supporting Irish golf and is the official soft drinks partner of the Irish Open. The source of Ballygowan water was originally discovered in the 12th century by the Knights Templar.

The Club range comes in a variety of pack formats including PET, glass bottles and cans in both single and multipack formats, and can be purchased from a number of grocery, convenience, foodservice, leisure and licensed outlets across the island of Ireland. The advert is being supported by a series of bold assets that are helping create a world where Tango is highly irresistible.This is the second large scale campaign VCCP has launched for the brand following the award winning ‘Tanguru’ campaign which helped increase the brand’s popularity. Determined to make his mark at a time when trade in London was booming, Mr Robinson set up his own grocery business in the late 1700s. In one seemingly continuous take, he walks from his office, marches out of Tango's building, and is joined by a flag waving crowd as he enters a boxing ring.

Energise Sport was formulated to fuel performance with leading exercise physiologist Dr Liam Hennessy. The brand has grown from strength to strength over the decades and today Club is the one of the top 20 brands in the country*. Our unique blend of two sugars provides a balanced flavour and reduces crystallisation, which results in less waste and mess. The London Essence Company infuses contemporary beverages with the glamour and nostalgia of the old world, to effortlessly elevate any occasion.A staggering three million glasses of Robinsons are drunk every day in Britain – at 250ml a serve that's enough to fill 109 Olympic swimming pools a year.