Sweet and oh-so-indulgent, liqueurs are the perfect end to any meal. Typically, they will have a lower ABV of around 15-20% (as opposed to a straight spirit such as gin, which will be upwards of 40%), making them ideal drunk neat or over ice. These days, there’s so much more than Irish cream to choose from too — new, innovative flavours are inspired by comforting desserts, seasonal spices and plenty of chocolate. The team will also be providing classic bar games such as Cornhole and Toad in the hole to interact with consumers and bring the gamification element of the brand to life.

The bottlings were designed for those who value ‘on-trend flavours, a smoother taste and lower percentage ABV’.To find the best liqueur, our panel of 10 WSET-trained experts and consumers tried 37 fun flavours from the leading supermarkets and brands. They were looking for a well-balanced, easy-drinking liqueur they’d be proud to serve at the end of a meal. All products were served chilled and blind to prevent brand bias. Both products’ visual designs feature striking illustrations in bold, upfront typography and are both best enjoyed served as a shot.