Women were responsible for the weekly shopping so it was designed to appeal to them,” Dr Hands recalls. “It even featured recipes including beer on the can.” The mouthpiece of the British medical profession, would have you to understand that nine-tenths of you will be benefited in health by the moderate use of alcoholic beverages, but we leave it to you to decide what a moderate quantity is, and you may choose any kind of alcoholic drink your fancy prompts. 5 The dispute centres on a real terms pay cut offered by the pay body - College Employers Scotland, and the potential threat of compulsory redundancies. Both articles aimed to educate doctors on the composition and therapeutic value of various types of French wines. This was achieved by providing chemical analyses of the four basic constituents of wines, namely alcohol, sugar, acid and tannin. The articles claimed that differing levels of each of these constituents not only altered the taste and quality of the wine but also its therapeutic value. 38 In the case of claret it was noted that there were huge differences in the quality and chemical composition of this particular type of wine but it was still believed to have medicinal applications One keen collector interviewed by the Sunday Mail newspaper even described this rare tinnie as the “Ming vase of Tennent’s Lager Lovelies”.

Tongue-in-cheek ‘battle of the sexes’ adverts featuring characters ‘The Feminist’ and ‘The Chauvinist’ hit TV screens and billboards in a bid to broaden its appeal with younger audiences. This ‘common agreement’ was evident in hospital records which show that up until the First World War alcohol was still used in large urban voluntary hospitals and asylums. Although its use may have courted controversy among medical men and temperance organisations, the continued use of alcohol indicates that it was still widely regarded as a reliable therapeutic drug. There were very few prescription drugs that offered the same degree of versatility to treat fevers, disease, debility and provide a degree of comfort for patients during the course of illness. Alcohol was the rational drug of choice because it was relatively cheap, widely available and came in a variety of different forms that suited the needs of a wide range of patients. In September 2017, Rachel completed an internship with Glasgow Centre for Population Health and What Works Scotland, co-authoring research on basic income and the future of social protection. Tributes have been pouring in for the original ‘Lager Lovely’ since her death at the age of 84 in September. The London born actress became synonymous with Sweetheart Stout in 1958, when her picture was used on the side of their cans and bottles.I think one of the answers is that the advertisements are most extremely attractive and alluring. I have brought a group of advertisements here … One advertisement states that ‘Wincarnis is a natural nerve and brain food’ … I do not consider that anything which contains twenty percent of alcohol, which is a nerve depressant and a nerve irritant, has any claim to be called a brain food. Then there is the advertisement: ‘Nurse? One moment please. Wincarnis gives a strength that is lasting because in each wineglassful of Wincarnis there is a standardized amount of nutriment.’ That is calculated to make people think that it is really a nutritious mixture and when it comes to the analysis, we find that the little amount of meat extract is nothing approaching the amount of an ordinary cup of beef tea. My point is the misleading influence of the advertisements. 43 Sign up to our Glasgow Live nostalgia newsletters for more local history and heritage content straight to your inbox Baudrillard J. 2003. ‘The Ideological Genesis of Needs’, in (eds.) Clarke D. B., Doel M., and Housiaux K. The Consumption Reader: London: Routledge: pp. 255–259. By tracing the development of the marketing across three decades, it is possible to situate the cans within the changing social and cultural context and examine the reasons why the marketing was as successful as it was controversial and what this reveals about particular aspects of Scottish society and drinking culture." Read More Related Articles

Her research interests include the intersections of mental health and justice systems with childhood, gender and class. In addition to her research, Erin has completed an internship with the Scottish Prison Service and is a research assistant on the Scottish Child Abuse Inquiry. Mary McGreechin Georgia is also conducting oral history interviews for the NHS at 70 project, aiming to document a wide variety of experiences with the NHS throughout the UK, in commemoration with the seventieth anniversary of its foundation. Kristin Hay Iain earned his doctorate in Health History from the University of Strathclyde. Funded by the Wellcome Trust, he wrote the first medical history of acne. His thesis focussed particularly on the post war period when the escalating cultural and economic significance of adoescence made spotty skin a marketing opportunity for pharmaceutical companies, a professional opportunity for dermatologists and an issue that spurred popular debate about the causes of and treatments for acne. de Certeau M. 2003. ‘The Practice of Everyday Life’, in (eds.) Clarke D. B., Doel M., and Housiaux K. The Consumption Reader: London: Routledge: pp. 259–267.Demonstrate independence of mind and initiative, intellectual integrity and maturity, and an ability to evaluate the work of others, including peers. Briggs A. 1985. Wine For Sale: Victoria Wine and the Liquor Trade 1860–1984: London: B.T. Batsford Ltd. Erin is a PhD candidate at the University of Strathclyde. Her project, 'Mad, Bad or Dangerous? Juvenile Justice & Mental Health since 1945' examines the interplay between developments in children's mental health and juvenile justice systems. Before joining the Centre, she completed her MA at the University of Ottawa with a research focus on US justice systems. A Thousand Flowers, ‘Govanhill: how a square mile of Glasgow was weaponised by the right’, 11 February 2018:

Visiting students should have at least 3 History courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses. Applicants should note that, as with other popular courses, meeting the minimum does NOT guarantee admission.Most people remember women wearing swimwear or low cut tops but the overseas cans, but the overseas cans showed women virtually topless or in very risque poses." The Project By the end of the decade, the ‘Tennent’s Lager Lovelies’ grew to become one of Scotland’s most famous ad campaigns – with the iconic ‘tinnies’ featuring scantily-clad women eventually worth thousands of pounds.