Budweiser has also extended its Corona brand into low & no and hard seltzers. A non-alcoholic version of Corona, called Corona Cero, rolled into Tesco this month with a wider rollout expected in March across grocery and convenience. The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The Sunbrew is made by extracting alcohol from Corona Extra and then blending the non-alcoholic beer with vitamin D and natural flavors. The new brew (5% abv) would offer a “unique and vibrant taste profile” similar to one that “could be found in craft beer”, said BBG global brands marketing director Jessica McGeorge. Introducing the new Corona Cero. An alcohol free beer from Corona, brewed with 100% Natural Ingredients.

In response to this, we launched Corona Cero, a super-premium alcohol-free version of Corona that allows everyone to enjoy their favourite beer anywhere, anytime. True to the Corona ethos, Corona Cero is brewed with the same 100% natural ingredients – water, barley malt, maize and hops – and is best served ice-cold with a wedge of lime.” The original brewing method and ingredients allow Corona Cero to keep its classic refreshing taste minus the alcohol, he says. Green apple introduces a sour note for creative drink pairings; while Pink Lemonade is a refreshing drink that blends the citrus of lemon and sweetness of strawberry. Corono Cero hit shelves this month, with Stella Unfiltered and Corona Tropical to follow in the spring

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Because of this, brand is the most important factor for consumers when deciding which no & low product to buy – ahead of calories, ingredients, taste claim and ABV 3, cementing the opportunity around premium low & no options. To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new creative campaign capturing the enjoyment of “Sunshine, Anytime”: filmed on a pristine beach in Costa Rica to capture outdoor living and the energy of the sun.

Fall is an ideal season for Spindrift. It’s when the air is crisp, food turns heartier, and when many people return to where they feel the most at home to spend time with their loved ones.​

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Sparkling water and hard seltzer brand Spindrift has launched its first-ever limited time, seasonal release: Spiced Apple Cider.

Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.”​ The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.”​ The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavored alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavors – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass.

Anheuser-Busch InBev Deutschland

Yellowstone creator Taylor Sheridan, in partnership with 101 Studios and producer, David Glasser, has teamed up with beverage incubator L.A. Libations to launch launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory. The super-premium category is being driven by the world beer and craft sector, as shoppers look to broaden their drinking repertoire, reveals Devon. These sectors grew 2.4% share of total beer in the last 12 weeks 4, he notes. “With the cost of a pint continuing to grow in the on-trade, we are seeing discovery happening at home as shoppers are more willing to try something new from a supermarket. This presents an exciting growth opportunity for retailers to broaden their beer offerings and entice customers to experiment. In response, earlier this year we launched Stella Artois Unfiltered, offering consumers a super-premium, craft beer-inspired alternative from the UK’s number one beer brand 5,” he says. UK spirits distributor Hi-Spirits is launching Kranebet Italian Gin Liqueur in the UK market this month.