Wouldn’t it be awesome to NOT have to worry about your ad budget? On this episode, Russell reveals: Brunson told Mixergy, “ Traffic is the next logical progression. So as soon as someone has bought something, in the customer’s mind I believe that problem has been solved, and it’s like, ‘Hey, what’s the new problem that’s been opened up because that problem has been solved?’ That’s the logical upsell.” For small businesses and solopreneurs, it will be difficult to execute them since they require a lot of personal and a lot of creative investment. Quality is not an easy thing to maintain. If you would like to take one thing from this book, it is the understanding of funnels and list of tactics you can try out to see what fits best for you. In this module, John will share tips for media buying successfully, including the social you should buy.

Russell Brunson’s insights into digital marketing and sales funnels are informative and practical, helping you understand concepts like connecting target audiences to funnels. It is a visual guide , so even though there is an audiobook available, having the hardcover or e-book version will allow you to see what he has laid out. A hardcover copy might be best for those who like to make notes on a physical copy of the book. Because Systeme.io is an all-in-one platform, there is no need to opt for multiple software platforms or tools. New to StoryShots? Get the PDF, audio, and animated versions of this summary of Traffic Secrets and hundreds of other bestselling nonfiction books in our free top-ranking app. It’s been featured by Apple, Google, The Guardian and the UN as one of the world’s best reading and learning apps. Tips for creating a compelling copy: Tell a story, use controversy or intrigue, AIDA, Who I am script, chain thoughts together, use SCARCITY when possible. Russell Brunson will discuss the importance of outsourcing. The last thing you want to do is burn yourself out.This is the most extended module with more than 20 lessons on the largest CPC advertising network in the world – Google Ads.

The secrets teach you can locate where your dream customers hiding or congregating. So you can find them and pull them into your funnels… Russell suggests that new entrepreneurs should spend one year mastering one platform. Once you have mastered one and have a steady income stream, you can start mastering the other platforms or outsource some of the social media work. Secret 6: The invisible second funnel that almost no one knows about. Only 19% of potential sales will happen the first time your customers go through your funnel! (THIS determines the other 81% of your potential sales …)Why I think this book fits into the series so nicely is because it’s clear that, even with an amazing product, if you don't have customers, you don’t have a business. Thus, this one focuses on how we can attract said customers to us and start taking some sales. I think the book delivers what it promises. Russel is a good writer and writes from his own experience.