Fudge's range of conditioners gives your hair the juice that it needs, working in harmony with Fudge shampoo Fudge conditioner contains a low octane hair fuel that's gentle on your head to create a smooth soft condition to each and every strand. By using both the shampoo and conditioner together allows you to achieve the ultimate Fudge creation. Whether your hair is prone to frizz, try Fudge smooth shot conditioner the smoothest of smooth operators or whether you need to awaken your hair, try Fudge daily mint conditioner which gives your head a head buzz that will leave you feeling refreshed, cleansed and ready for the day ahead. When your hair is brassy, or when the term ‘brassiness’ is used, it basically refers to the unwanted warm tones that can show up in lighter hair tones, making your hair look at best unnatural and at worst unhealthy. Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain th eir gorgeous salon colour without over toning . Offering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use! If you want truly enviable tresses, no purple toning session is complete without a purple conditioner. At Fudge, we have two purple conditioners for grey hair, so choose the one that suits your washing needs!

We spoke to Gina Conway from Gina Conway Salons and Spas, who helped shed some light on why hair goes brassy and how a purple shampoo can help: Massage your purple conditioner through the lengths of your hair (concentrate on the ends) and rinse thoroughly.There’s no need to panic though! Using a purple shampoo on grey hair can help to remove brassy yellowshades,leavingyou with a flattering silver undertone.Discoverthe best purple shampoo for grey hair and how to use purple shampoo on grey hair with our Fudge salon secrets. Can You Use Purple ShampooOnGrey Hai r? I've used Fudge before in the past and left it on for just that little too long and it tinted my hair purple in places, a good look if it's at the ends of your hair but not half-way up your head. I leave it on my hair for around two to three minutes. I fully coat my hair with the shampoo from root to tip and then wash of like normal. I then use a normal shampoo and conditioner to give my hair a good wash afterwards. The Everyday Clean Blonde shampoo has a milder toning effect than the ori ginal Fudge Clean Blonde Damage Rewind s hampoo . While the first can be applied every time you wash your hair, the second should only be used once a week. As someone who dyes their hair platinum blonde, I know the struggle of that expense, and trying to maintain the colour it was when Ieaving the salon.

You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy. There's nothing I hate more than yellow, brassy tones that blonde hair can turn to if left and not managed right. I'm often told it's all in my head (no pun intended) when I say I can see yellow in my hair (I can), but nevertheless I'm someone who wants to keep that colour a pure, white blonde for as long as possible.Spending hundreds of pounds to get the blonde I want though is not ideal. This is where purple shampoo comes in. Instead of booking a hair appointment every eight weeks, sometimes six, I can lengthen the time between the trips by using a good, quality purple shampoo that works just as well as a toner in the hairdressers. Toenjoythe full benefits of using a purple shampoo , don’t rinse immediately. For subtle toning, leave your shampoo in for a minute before rinsing. If you’re after an intensive toning, leave for 5 minutes. It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo? There’s an internet rumour that dry hair absorbs purple shampoo better, resulting in enhanced toning. However, while dry hair is more porous, it can’t absorb the shampoo evenly. In short, applying purple shampoo to dry tresses will lead to a patchy hair nightmare. If you want our advice, this is definitely one internet trend to ignore. How To Use Purple Shampoo For Best Results

For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below...

If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come… Introducing Fudge Everyday Clean Blonde Range Can you use purple shampoo on dry hair? It’s something that salon professionals would never advise, but it’s a question that gets asked a lot. At Fudge, we think it’s time to bust these blonde hair myths. Follow our guide to the best way to use toning shampoo and conditioner and take your blonde to a whole new level… Can You Put Purple Shampoo On Dry Hair ? The violet pigments in purple shampoo can sometimes stain the hands, so we always recommend wearing gloves w hen applying it. The game-changing benefits of using purple shampoo on blonde hair are well known, but did you know that you can use purple shampoo on grey hai r too?Smartcolourwheel technology means that the violet pigments in purple shampoo attach toanywarm yellow tones andeffectively cancel them out, leaving your hairthe perfectcoolgreycolour. What Is The Best Purple ShampooForGrey Hair ? We’ve all wondered whether youcanput purple shampoo on dry hair at some point, so we’re here to set the record straight: toning shampoo should only ever be used on wet hair !