M thought the doll was really cute and loved the twinkling jar (as do her siblings). The dolls are suitable for age 3 and up, but at 10 it is still exactly the sort of toy she would choose for herself. The colour changing wings isn’t a big thing for her as they don’t stay changed for long and it’s not something I can see her doing more than once. The doll, bottle, jar and stand are being played with though. I suspect the mermaid tail (like most dolls clothes in our house) will soon vanish and our mermaid will become a land lover for the rest of time, she looks like she is wearing a swimming costume when the tale is removed. As we live in a house not a lake or the sea that’s an easy enough concept to roll with without losing too much magic. One of the accessories the doll comes with is a small seahorse shaped sponge. This initially seems strange and a rather pointless item to include, until you realise that it’s for using to change the colour of the dolls wings. If you make the sponge wet with very cold water then wipe on the wings they should change colour. The colour change wasn’t very noticeable on our doll, but some change to more of a contrasting colour. Milligan, Mercedes (June 5, 2018). "WildBrain Launching Its First Co-Pro 'Hydro and Fluid' on YouTube". Animation Magazine . Retrieved October 1, 2019.

Tuchow, Ryan (January 31, 2019). "WildBrain adds Smurfs, Playmobil to portfolio". Kidscreen. Brunico Communications . Retrieved October 2, 2019. Milligan, Mercedes (May 5, 2021). "Clip: emoji brand, WildBrain Launch New IP 'emojitown' ". Animation Magazine . Retrieved June 23, 2021. Ash, Rebecca (October 6, 2020). "WildBrain Spark and Cosmos-Maya in Partnership for Eena Meena Deeka". Total Licensing . Retrieved June 23, 2021. Pinto, Jordan (September 20, 2019). "Epic Story, DHX build out Slugterra universe". Kidscreen. Brunico Communications . Retrieved October 1, 2019.Foster, Elizabeth (April 11, 2017). "WildBrain to shape Larva's YouTube presence". Kidscreen. Brunico Communications . Retrieved October 2, 2019.

DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark Whyte, Alexandra (February 12, 2018). "WildBrain teams up with Cyber Group Studios". Kidscreen. Brunico Communications . Retrieved October 2, 2019.The BFF Mermaid Fairy Friends are a hit with my children and they may well be added to their Christmas lists. They are available now from The Entertainer toy shop. Created by Funrise toys there are other Bright Fairy Friends to collect including Woodland Fairies.

Includes a 6.5” woodland fairy doll with light-up wings, fairy tree door home, and lots of surprise accessoriesCRAYOLA LAUNCHES NEW SEASON OF DIGITAL-FIRST CONTENT IN PARTNERSHIP WITH WILDBRAIN SPARK". Crayola (Press release). Easton: WildBrain. September 22, 2021 . Retrieved September 30, 2021.

Isla has her hair in plaits and we know from experience with dolls that keeping the hair up is the best way to keep their hair looking good so the hairbrush hasn't really be used. Some of the dolls have hair down though and some children will enjoy brushing their hair. Unbox your new Bright Fairy Friends– To unveil which magical mermaid doll you receive along with multiple surprise mermaid accessories! MOOSE TOYS DELIVERS A TRIPLE THREAT WITH NEW 'AKEDO' FRANCHISE COMBINING ACTION FIGURES, BATTLING AND COLLECTABILITY". WildBrain (Press release). Los Angeles. June 24, 2021 . Retrieved June 24, 2021.

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Each doll comes with a bottle with “cork” and message inside. Ours said “Beach Girl”. Each doll has a different bottle and they are quite cute and fun to play with (warning small parts). Hutchins, Robert (September 9, 2020). "WildBrain Spark teams with Park Star Media to develop Super Binks digital series based on the popular Korean toy line". Licensing.biz . Retrieved September 9, 2020.