Morgan Weyl, Managing Director of Licensing and Global Development at TOMY, said: “We are delighted to be partnering with BBC Studios to bring the Bluey fun to life, adding a little TOMY magic thanks to our Toomies Bath Toy line. Our unique and innovative approach to bath time embraces this important family moment and further matches Bluey’s depiction of everyday family life. We are proud to welcome Bluey into our family and look forward to showcasing her at fupcoming trade shows.”

BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with the third season debuting on Disney+, Disney Channel and Disney Junior and more episodes from season 3 to come in 2023. Morgan Weyl, managing director of Licensing and Global Development at Tomy, said: “We are delighted to be partnering with BBC Studios to bring the Bluey fun to life, adding a little Tomy magic thanks to our Toomies bath toy line. Our unique and innovative approach to bath time embraces this important family moment and further matches Bluey’s depiction of everyday family life. We are proud to welcome Bluey into our family and look forward to showcasing her at fupcoming trade shows.” The animated Blue Heeler pup will feature on a brand-new range of Toomies bath toys, launching with a line based on the popular Sing and Swim format. Swimming Bluey is planned to go on sale in USA, Canada, UK and Australia from Q3 2023, with further EMEA rollout in 2024.See Bluey from the hit TV series come to life in your very own bathroom! Swimming lengths in your tub will be no trial at all. All kids have to do is give a gentle tug on Bluey’s seahorse friend to extend the cable – then let go. Watch as Bluey’s arms start wheeling round and she starts swimming like she’s scared of a silly blue whale! Place her face down in the water and she’ll do front crawl. Home to leading brands including Lamaze, Aquadoodle, Britains and Drumond Park Games, all TOMY toys are made to the highest standard and are cleverly designed to develop children’s core skills whilst they play. BBC Studios has agreed a global partnership with Tomy International to grow its licensed toy category with the addition of the multi-award-winning children’s TV property Bluey. BBC Studios has agreed a global partnership with TOMY International to grow its licensed toy category with the addition of the multi-award-winning children’s TV property Bluey. Bluey will feature on Tomy’s new range of Toomies bath toys, launching with a Swimming Bluey in Q3 2023.

From its successful heritage bath toy, Octopals, to the brand’s latest innovation, bestselling role play toy Bubble & Bake Bathtime Kitchen, Toomies continues to expand its bath toy range. From its successful heritage bath toy, Octopals, to the brand’s latest innovation, bestselling role play toy Bubble & Bake Bathtime Kitchen, Toomies keeps enchanting consumers’ bathrooms around the world with their category leading bath toy range. The brand’s unique approach to this category has earned TOMY multiple trade and consumer awards and has brought about successful partnerships with AAA preschool licensors. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy award-winning Ludo Studio in association with Screen Queensland and Screen Australia. The series is distributed internationally by BBC Studios Kids & Family outside Australia.

TOMY International (www.tomy.com) is the no.1 trusted toy brand in the world with a heritage spanning 98 years, producing innovative, high-quality products that delight all ages whilst encouraging interaction. The company sells their wide range of uniquely fun and engaging products worldwide, including baby and pre-school toys, children's arts and crafts products and games. The animated Blue Heeler pup will feature on a brand-new range of Toomies bath toys, launching with a line based on the Sing and Swim format. Swimming Bluey is planned to go on sale in the UK, US, Canada and Australia from Q3 2023, with further EMEA roll-out in 2024. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy® award-winning Ludo Studio in association with Screen Queensland and Screen Australia.