The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo

Par le - Un gioco di parole al giorno (Wordle in italiano) Par le - Un gioco di parole al giorno (Wordle in italiano)

All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. [10] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company which has no relationship with Parle Products. [11] Infrastructure [ edit ] Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more.The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. [8] The separation was only that Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows: Make in India– Parle G is the First domestic brand to cross rs 5000 crore in retail sales. This further boosts the Make in India initiative for the domestic country. Mature market– There comes a time when people become bored by a taste and they want to try new tasting things. Parle G is soon reaching the mature market stage where everyone knows the taste of a Parle G biscuit and might want to try something new. Hence, expansion to other territories is very important for the brand. Exports– Parle G is Exported to SAARC countries & to US, UK and Europe as well as to parts of Africa. Thus the export segment of the brand is very strong too. In the 60s, Parle Products started feeling the pinch when other players in the market began launching their own glucose biscuits. Confused by similar brand names, most people would just ask shopkeepers for glucose biscuits.

Everything about Parle G | Review | Crunchy Talk Everything about Parle G | Review | Crunchy Talk

Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8. Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ] They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand

Know The Truth… Spread Awareness

Conclusion: In our investigation we found that this claim is false. The woman in the picture is Sudha Murthy, chairman of the Infosys Foundation and not Parle Ji Girl. Mayank Shah, Group Product Manager, Parle G Products, said “The baby on the cover of Parle G is just a depiction made by Everest Creative in the 60s. It is not a picture of anyone.” Know The Truth… Spread Awareness

About Us - Parle-G

Imagine the satisfaction when you cut into the chocolate log that's this Swiss roll and then have that first spoonful of absolute bliss. Recipe here. Recipe for Parle G Pineapple Coconut Cheesecake Parle began manufacturing biscuits in 1939, with a license to supply their biscuits only to the British Army. In 1947, when India became independent, the company launched an ad campaign showcasing its Glucose biscuits as an Indian alternative to the British biscuits. [7] The Parle brand became well known in India following the success of products such as the Parle-G biscuits. Much later, in 1977, the Morarji Desai government expelled Coca-Cola from India. The family saw an opportunity here and opened their own cold drinks business, which flourished because there was no competition. It minted money from selling cold beverages like Gold Spot, Thums Up and Frooti, all of which became household names. Parle’s market share– 28% of the total biscuit market of India is covered by Parle which includes Parle G, Milano and others. Parle forms 50% of this 28% share of its mother brand Parle. Hence it is safe to assume that Parle G has a whopping 14% market share in the Indian biscuit market. Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially.

MOST read

All the questions and controversies came to an end when the product manager of parle g brand, Mayank Shah, cleared all the anonymous allegations to be false. The parle g girl is nothing but an illustration of a cute girl created by a graphical company named Everest Creative in the 60s. The artist was also named by Mayank Shah to be none other than Maganlal Dahiya. India Today Anti-Fake News War Room (AFWA) opposed these fake rumours and reported officially that the kid in the parle g cover is not Neru Deshpande but just a graphic image. The Truth Parle Mango Bite: খুচরো পয়সার ছেলেবেলা! মনে পড়ে সেই হারিয়ে যাওয়া '১ টাকার আমের সুখের' কথা?". The Bengali Chronicle (in Bengali). 18 July 2022 . Retrieved 10 August 2022. Rising Income– Because of the rising income, Parle G becomes outdated when someone can afford other biscuits. This is a threat to the brand in the long term.

Parle-G: The Biscuit in Every Indian Home | TASTE

Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.

Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy). Please note that the company is not running any such offer/ contest or offering any rewards to the public.