Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. Oreo isn’t the only brand combined with Milka. Since 2008, Milka has used a co-branding strategy and has created new interesting products. Milka has chosen to support the brands Daim, Philadelphia, Oréo, Crispello, Tassimo, and Tuc. Milka is a simple name, but we probably agree that it fits the milk chocolate brand, a name that combines the German words “milch,” meaning milk, and “kakao,” meaning cocoa. The full product name on the label at the time when Milka was created was “Milka Suchard’s.” It was later changed to Milka. This combination is important for all chocolate lovers, so choosing Milka as the name of the brand was directly directed at the target audience. Lilac as the Brand Color reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. Milka never fails to surprise its customers with interesting marketing campaigns, and in most cases, they’re oriented on people’s interaction with each other. This creates interesting experiences for its customers and, as a result, strongly influences brand loyalty and popularity. Marketing Break Down

a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723. YES, Milka chocolate is smooth and buttery, with a great tasting melt that coats your mouth. It’s not too sweet but sweet enough to make it taste perfect and leaves a moreish aftertaste. It’s made to a Swiss recipe, so it has a more luxurious feel, texture and taste when compared to UK chocolate. Is Milka sold in the UK? We love the taste of Milka chocolate at Low Price Foods, but the Milka Cakes and Milka Biscuits are amazing too. The Milka cakes are the perfect size lunch box size and go great with a coffee or treats for the kids. The Milka biscuits are one of the best tasting chocolate biscuits around. Crunchy with oodles of chocolate smothered on top. Is Milka good chocolate? Milka has put focus on “tenderness” being their main advertising theme since the 1960s. [9] In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9]In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine). The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for MilkaKraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13. Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13.

Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1sted.). New York: Palgrave Macmillan. ISBN 9780230606227.Sugar, Cocoa Butter, HAZELNUT Paste (13%), Skimmed <strong>Milk</strong> Powder, Cocoa Mass, Whey Powder (<strong>Milk</strong>), <strong>Milk</strong> Fat, Emulsifier (<strong>Soya</strong> Lecithin), Flavouring, Alpine <strong>Milk</strong> Chocolate contains Cocoa Solids 30% minimum and <strong>Milk</strong> Solids 18% minimum</p> a b c d e f "2017 Fact Sheet" (PDF). Milka. Archived from the original (PDF) on September 17, 2018.

L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014. a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02 . Retrieved 2015-09-23. The campaign first started in France in 2013, and guess what? As a result, more than a million last squares were sent. It was a huge marketing success for Milka, bringing Mondelēz International over 1.3 million euros. Milka Vending Machine Campaign Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019.

Brand

As mentioned above, the success and popularity of Milka are based on its ingredients. The brand often highlights the fact that they only use milk from cows that are fed on Alpine grass.