If you’re on TikTok, it was virtually impossible to miss the “mascaragate” drama of the past week. (It’s only been a week?!) The whole thing involves L’Oréal Paris’ new Telescopic Lift Mascara

Telescopic Lift Mascara Review: The L’Oréal Paris’ new Telescopic Lift Mascara Review: The

no hate its just super disappointing because as ‘influencers’ people are putting their trust in us and this isnt cool #mikaylanogueira ♬ Chill Vibes – Tollan Kim verifyErrors }}{{ message }}{{ /verifyErrors }}{{ There’s more drama in TikTok’s beauty community this week, and like all serious matters, it revolves around a new mascara.A beauty editors thoughts on mikaylanogueira, #mascaragate and the actual #lorealtelescopic mascara Mikayala I’ve watched you for a long time now, ” reads a comment that has been liked 23,000 times. “Please don’t insult our intelligence like this…” Nogueira has not responded to the controversy since posting the video and neither she nor the L’Oréal Group responded to Rolling Stone‘s requests for comment. Many additional comments ask whether Nogueira was paid for the post, which would require disclosure (and a #ad) according to rules set by the Federal Trade Commission. The FTC’s Truth In Advertising policies also mean Nogueira could potentially be fined if they find she was dishonest in a paid advertisement. But beyond the rules, the discussion has also frustrated fellow influencers, who have said Nogueira’s video could make people doubt the authenticity of their favorite creators. On Tuesday, TikTok star and beauty guru Mikayla Nogueira posted a 44-second TikTok video reviewing the new L’Oreal Telescopic Lift mascara. After stitching another creator’s video, Nogueira tried the mascara for herself, before declaring that it would be hard for another mascara to compete. It’s unclear whether it was a paid post, but the video’s description contained the hashtag #LorealParisPartner.

L’Oreal Paris’ new Telescopic Lift Mascara that I tried L’Oreal Paris’ new Telescopic Lift Mascara that

THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger ♬ original sound – Mikayla Nogueira