Her poems paint the image of a harsh world and we might want to believe that our reality is not like this. However, "in the light of recent events, like the case of Sarah Everard, it's clear to see that there's not been much improvement; there is a long way to go. Hopefully as times are changing, and people are recognizing the problems, things can get better", adds Iona. Iona Todd, a Second year Journalism student, has released her first poetry book. Entitled Cool, Cruel World, the publication is an eulogy of women, who are not afraid to grow, love and fight for their rights. What is instantly inspiring about this week’s icon, is the archetypal embodiment of success he imposes upon his fans, in creating a world of openness for all kinds of people wanting to access what he has on offer.

Iona's passion for writing started at a young age: "it was that period when you come home from school and you've got nothing to do. I liked reading at that time, so I started writing a lot as well. I just did that in my spare time and I built up, so much so, I thought I might as well do something with that. So, I put it all together in this book", she remembers nostalgically. As a manner of this, you could believe that beauty then becomes a pathway of self-expression, whether that be through wearing a red eyeshadow look to your Monday lecture, or using a ‘pig’ as the mirror-side of the conspiracy conjecture. Werewolves? Vampires? Zombies? Those trends are dead. Instead, we have the treat of peeking at the more iconic screams of Hollywood nightlife, crawling with supervillains, the unnatural and…ogres?

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She reveals that her favourite poem from the book is Pink Bathroom Tiles. Presenting the story of a girl who tries to understand her femininity, the text hides a powerful message. The author explains that "there is a line that says 'XX rated' and, obviously, you just assume that means 'explicit', because women, in their bodies, are assumed to be explicit, but I wrote it as in the XX chromosome [the feminine chromosome]. "

I wanted to create a deeper meaning: how society constitutes women as being sexual objects, but they are much more than that." assert himself into the beauty industry, but he has used the subjectivity of his identity to use what he has to create something iconic against the odds.Spooky season has flitted from the forefront (Mariah Carey is already harmonising in the distance), but seemingly, I simply can’t shift my mind from the crisp coherence of conspiracies.