Compared this monitor's SDR Brightness to that of the recently-reviewed Samsung Odyssey G7/G70B S32BG70, which gets brighter. You can adjust the overdrive when the FreeSync option is disabled in the OSD, but I don't think any of those settings are relevant.

Seize winning control. The incredibly-low 2ms input lag brings never-before-experienced response accuracy to catch notoriously-agile enemies. It's so fast, that action begins instantly when you turn on the screen, with virtually no delay between your peripherals and the game. Samsung's factory calibration is average using the default, out of the box mode. The color temperature was very accurate with no discernible tint, however there's poor adherence to sRGB gamma, which leads to some deltaE issues. The Samsung Odyssey G70B is a cutting-edge gaming monitor that combines immersive visuals with high-speed performance. Boasting a 28-inch IPS UHD 4K display, it delivers stunning clarity and vibrant colors, enhancing the gaming experience. With a swift 144Hz refresh rate and a rapid 1ms response time, this monitor ensures smooth and blur-free gameplay. The inclusion of FreeSync technology further eliminates screen tearing, providing a seamless and responsive gaming environment. Its smart features add convenience, making the Odyssey G70B a top choice for gamers seeking a visually striking and technologically advanced display. Looking at response times, the Odyssey G7 S28 is similar to other Odyssey monitors in that you cannot adjust the overdrive settings when adaptive sync is enabled. The vast majority of buyers will be using adaptive sync with this display when hooked up to a PC, so we're only going to test this mode.SDR brightness is mediocre, topping out at just 313 nits. This should still be fine for most use cases, but those in really bright environments may not find that to be enough. Minimum brightness is good though, sufficient for use in dark environments. Other areas like the front-facing RGB LED elements have also been refined. The chin on this monitor is a little too large, but at least the rest of the bezels are normal in size.

Cumulative deviation is right in line with the M28U and VG28UQL1A, only a couple of units separate these monitors, which is to be expected as the overdrive settings and panel are all very similar. This gives us a mid-tier modern IPS experience which is exactly what you want from this technology today, and the only way Samsung could have improved performance further would be through variable overdrive. Viewing angles are good as expected from an IPS panel, and the fact that it's flat versus the original G7 makes it much easier to view at off angles. Uniformity was very solid as well, only a few small deviations across the entire panel, not enough to really be noticeable in practice. This is great from a 4K monitor that you might want to use for a bit of productivity work. HDR Performance Surround yourself in every scene. With core lighting, add personality to your setup with multiple color modes that leap off the screen and into your reality. Gaming escapes beyond the screen with CoreSync technology that matches your game's on-screen colors for world-blending immersion. As always our full calibration results after using Portrait Display's Calman software are very good, especially for sRGB where there are no lingering issues. The only main problems were for the P3 color space, the S28 can't fully cover the P3 gamut, so performance at the top end is still off where it should be. This limits the versatility of the display as a monitor for creators using P3, but it's still fine for content consumption.Find more with extended view. Discover hidden gems or flank enemies in full stealth with the ultrawide 21:9 aspect ratio. Extra context in every match brings you closer to the top of the leaderboard. We tested it with the Local Dimming setting at 'On'. There's also an 'Auto' option that turns on the local dimming when you enable HDR, and it disables it with SDR. Enabling the Local Dimming adjusts the brightness to the max, even if you set the Brightness setting lower, it doesn't do anything. It's a bit of a much of a muchness to be honest and all three will be virtually identical while gaming. The Odyssey also ends up marginally ahead of the Eve Spectrum 4K, which uses an LG panel, while performance is much better than most of today's 32" 4K monitors.

Power on for instant play. With Auto Source Switch+, your monitor detects when connected devices are turned on and instantly switches to the new source signal. This helps you get to your game action faster without flipping through multiple input sources. It's a little disappointing how Samsung has ruined the naming scheme for the Odyssey G7, but with that cleared and out of the way, we don't want to get caught up in that too much. We added text to the Xbox Series S|X section of the review to clarify a few issues using this monitor with those consoles. Down at 60Hz, the inverse ghosting rate is at 32% which is around the level you will notice some inverse ghosting artifacts in practice. However based on my observations any inverse ghost trails are faint and hard to notice while gaming, which is reflected in a cumulative deviation value that isn't too high compared to what some high-overshoot monitors may have. Input latency is good, especially for processing delay which is negligible and a mere fraction of a millisecond at 144Hz. The main limiting factor here is the refresh rate, you'll only achieve a smoother and more responsive experience with a higher refresh rate display, like some of the 240Hz options in this chart. Also I should note that input latency is much higher when using the G7 S28 at a fixed 60Hz, I'd recommend setting the display to a higher refresh rate if possible.Samsung provides true HDMI 2.1 support so there's no compatibility issues with today's consoles. And then on top of this, the color experience is generally decent, it's a nice flat IPS panel with great viewing angles and an above average contrast ratio for an IPS. It also has a functional sRGB mode to tame the wide gamut so the monitor looks good for SDR content consumption. We tested the monitor with the PS5's new variable refresh rate feature and confirmed that it's working properly. The monitor no longer has to be in 'PC' mode for 4k @ 120Hz gaming from the PS5. I do like the design on the rear, Samsung have gone with the same type of "gamer" influenced style but the patterning is pleasing and the RGB LED core lighting element in the center looks pretty cool, certainly a better-than-average implementation of RGB.

When compared to other monitors showing their best performance at their highest refresh rate, the G7 S28 performs as expected. It's slightly slower than the two other display's we've tested to use the same Innolux panel, the Gigabyte M28U and the Asus VG28UQL1A, but it also has lower overshoot than those displays. The panel and overall experience is nicely optimized for gaming and there's no area I can point to that significantly harms this experience. Adaptive sync works, the resolution is great and this sort of display is highly specced, so it should last for a while.Surround yourself in every scene. With core lighting, add personality to your setup with multiple colour modes that leap off the screen and into your reality. Gaming escapes beyond the screen with CoreSync technology that matches your game's on-screen colours for world-blending immersion. There are some weaknesses to this monitor though. While the IPS panel is decent, it's not the most versatile for content creation due to its more limited wide gamut support. Monitors such as the Eve Spectrum 4K provide near-full P3 coverage where the G7 S28 does not.