The best-known flavour is “original”, which is a sort of nondescript citrus flavour. Many have complained that modern-day Lucozade tastes very different from the Lucozade of days gone by, possibly due to the use of artificial sweeteners or some other formula change. It’s a move that fills a gap in the brand’s flavour roster, and pits it against long-standing blue isotonic beverages from Powerade and Gatorade, as well as newer viral sensation Prime. High-intensity exercise and straining physical activity lead to extensive sweating through which the body is deprived of valuable minerals and electrolytes. Overconsumption of sugar-sweetened beverages like Lucozade which contain a high glycemic index is associated with chronic kidney disease and diabetes.

You will find 133 kcal in a bottle of Lucozade Energy drink (380 ml) while a 500 ml bottle contains 176 kcal. Water, Glucose Syrup, Acid (Citric Acid), Acidity Regulators (Sodium Citrate, Calcium Hydroxide), Flavouring, Antioxidant (Ascorbic Acid), Stabiliser (Acacia Gum), Sweeteners (Acesulfame K, Sucralose), Vitamins (Niacin, Pantothenic Acid, B6, B12), Colour (Beta Carotene)Based on the nutritional breakdown, the Lucozade Sport Range should not pose any health threats as long as it is consumed moderately, with careful monitoring of the daily sugar intake. An early ad for Lucozade (completely with dodgy medicinal claims) can be seen below in this tweet from Newcastle Castle: Whether Lucozade Sport is good or bad for you largely depends on your specific needs and health condition, as well as how you use it. Below are some points to consider: When You Are Ill: Parents might trust Lucozade a little bit more, and so it might be the one they are happy to buy for their kids,” McCulloch offers. He adds, however, he can’t see it matching Prime’s runaway success. Now Lucozade looks to be getting in on the action, which – according to Alison Gray, head of brand at alcoholic RTD brand WKD – shouldn’t come as a surprise.

Following its rebranding as a sports drink, high-profile athletic figures in British pop culture have promoted Lucozade in television commercials, beginning with Olympic decathlon champion Daley Thompson in 1983, followed by sporting figures such as Olympic sprint champion Linford Christie, footballers John Barnes and Alan Shearer, rugby player Jonny Wilkinson, and Tomb Raider heroine Lara Croft. [14] Purpose and effectiveness [ edit ] Sponsored by Lucozade, footballer John Barnes appeared in an early 1990s commercial, stating: "this is Isotonic Lucozade Sport, it gets to your thirst, fast". [20]Call the Midwife– In season 8, episode 1, there's a scene in which Nurse Crane tells a soon-to-be mum that while there's no champagne on ice, they do have Lucozade on hand. Watch it on Netflix.