Times, Los Angeles (6 January 2014). "Old Spice's 'Momsong' commercial is another viral hit". Los Angeles Times . Retrieved 2016-09-09. Swagger Deodorant: A clear, smooth application that immediately fights odor causing bacteria with 24/7 lasting odor protection with daily use Old Spice unveils new Fresher collection, brand ambassador". Drug Store News . Retrieved 2021-08-13. The Brand Your Brand Could Be Like: How Old Spice Went Viral". 2014-12-18 . Retrieved 2016-09-09. [ verification needed]

In the 1970s and 1980s, Old Spice ad campaigns in the United Kingdom and Ireland featured a man on a surfboard accompanied by Carl Orff's O Fortuna from Carmina Burana, with the tagline "Old Spice – The Mark Of A Man". [8] Hirschman, Elizabeth C. (2016-01-22). Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning. Routledge. ISBN 9781317386056. BO (body odor) is a big fear for many men. Procter & Gamble research shows men shower 2x more, apply deodorant 30% more frequently, and are 30% more likely to experience malodor than women. The Smelf-Confidence campaign highlights the everyday challenges guys must overcome while effortlessly avoiding the pitfalls of BO.The best Old Spice deodorant scent for the cold-weather season is Volcano. A masculine and rugged aroma (that fills the nose with citrus and amber), it’s inspired by nature and forged with real ingredients. Once applied, you won’t even know it’s there, but there’s no doubt you’ll smell it. Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble.

Old Spice's buoy-shaped bottle cologne is available in its original scent as well as Pure Sport. In 2006, Old Spice introduced a fragrance, OS Signature, which won the magazine FHM's 2006 Grooming Award for Best Sporty Fragrance. [ citation needed] Old Spice Red Zone products include a "Scratch-and-sniff" version of the signature fragrance. Old Spice Goes to Ends of Earth to Find New Old Spice Guy Deon Cole and the Freshest Ingredients Forged From Nature to Deliver the Real Freshness of the All-New Fresher Collection". news.pg.com . Retrieved 2021-08-13. The recalled products were sold nationwide as antiperspirants and hygiene products in aerosol cans. The following items with expiration dates through September 2023 were recalled:

About This Product

For more than 80 years, we have continued to help young people transition into young adulthood by providing the tools and products to help them look their best and feel confident in their own skin. We know that building confidence is a journey and navigating the seas of high school can be especially difficult. Students who graduate from high school and continue their education face greater job prospects, higher incomes, better health, and are less likely to live in poverty.¹ On top of this, experts report that confidence is the best predictor of achievement in both mathematics and English, is related to both cognitive and self-belief measures, and is among the best-known predictors of success.² Swagger Antiperspirant Dry Spray: A dry and invisible weightless formula with 24/7 sweat and odor protection with daily use Newman, Andrew Adam (2014-02-17). "In Shampoo Ads for Men, It's Not Just the Hair, It's What It Does for You". The New York Times. ISSN 0362-4331 . Retrieved 2019-08-27.