New Fanta Pineapple & Grapefruit 330ml cans, 500ml bottles and two-litre bottles featuring “the same totally tropical taste” as Lilt will roll into retailers tomorrow (14 February). Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses.

In 1998, the brand hired two unknown British Jamaican women – Blanche Williams and Hazel Palmer –to star in its TV ads. They became known as the ‘Lilt ladies’. One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. From February 14th, fans will find a brand-new Fanta Pineapple & Grapefruit logo on bottles and cans, including a graphic nod to the totally tropical taste of the product’s roots. Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity. Lilt Zero will also be experiencing the same exciting rebrand, becoming Fanta Zero Pineapple & Grapefruit. With no added sugar and only natural flavours, Fanta Zero Pineapple & Grapefruit has zero calories.Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” Read more: Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” The company’s GB vice-president of commercial development said that the drink itself was unchanged.

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. Much-loved soft drink Lilt is being axed after almost 50 years on our shelves. The "totally tropical" drink is being relaunched with a new name by maker Coca-Cola. Charlotte Walsham, Fanta Brand Manager said, “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta family. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”

Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple &Grapefruit is available in 2L rPET bottles only. The product will be gradually rolling out nationwide across GB from 14th February 2023. Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most fantastically flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses. Coca-Cola has axed its tropical soft drinks brand Lilt after almost 50 years, and relaunched it as Fanta Pineapple & Grapefruit.

Lilt made its UK debut in 1975 with the advertising slogan: ‘the Totally Tropical Taste’. It later hired actors Blanche Williams and Hazel Palmer to star in the TV ads and they became known as the ‘Lilt ladies’. Coca-Cola reduced the number of calories, sugar and artificial sweeteners in the drink between 2008 and 2014 as part of efforts to make healthier products in response to the government’s public health responsibility deal.It will become part of the Fanta brand as Fanta Pineapple & Grapefruit, reflecting its two main flavours. The new drink will be available officially from Tuesday (February 14). It will be available in 330ml cans, 500ml bottles and 2 litre bottles. A zero sugar version will reportedly only be available in 2 litre bottles. Lilt became a feature of popular culture with its Lilt Man parody adverts in the late 1980s, and a decade later it was promoted by two Jamaican women known as the Lilt Ladies.