Joined in 2023 
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If you prefer a pinkier magenta nail colour, our Raspberry Gel Polish is the one for you. This rich raspberry pink polish has a purple undertone that creates a super chic finish. Tracey (aka @missbellatracey) used "I Pink It's Snowing" from the OPI Jewel Be Bold Collection. She said she never thinks these big glitters look good on her, but we think this shade looks amazing!
Pantone's 2023 Color Of The Year is Viva Magenta 18-1750! Rooted in nature descending from the red family and expressive of a new signal of strength, Viva Magenta is brave and fearless. It's a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. "In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength." - Leatrice Eiseman, Executive Director of the Pantone Color Institute Our magenta nail polish will have you feeling your most confident yet. Whether you’re looking for classic magenta tones or daring, vibrant hues, our range has it all. Flower: This raspberry-pink shade perfectly embodies the Viva Magenta spirit. A bold & pigmented shade like this will be especially popular in the spring & summer seasons. This color is from the OPI Downtown LA Collection and is available in OPI Nail Lacquer, GelColor, Infinite Shine & Powder Perfection.For nails that truly pop, build up from two coats of polish to create an opaque vibrant magenta colour. Always cure under our Pro LED Lamp and finish off with a Top Coat for the most long-lasting and best results. Plant-based ‘sustainable’ nail polish does not contain Toluene, Dibutyl Phthalate (DBP), Formaldehyde, Formaldehyde Resin & Ethyl Tosylamide, Camphor, Xylene, Triphenyl Phosphate, Benzophenones, Styrene acrylates, Fragrance or Parabens. No Animal by-products or animal derived ingredients with No animal testing.
Walking the fine line between pink nail polish and purple, Mad Magenta is a necessity for any NPA. And because Mad Magenta dries slightly matte, a topper is an essential final step for extended wear. For true trend-followers, we have a range of viva magenta nail polish colours inspired by Pantone's Colour of 2023. Our Queen Of Hearts Gel Polish is a juicy dark red shade that's perfect for creating an edgy nail look.These vivacious purplish-red shades will spice up a traditional mani or pedi, adding a bit of flirtiness to your nails. Use them for an all-over colour or for creating nail art designs. Either way, our magenta gel polishes will give you a glossy, salon-quality finish that lasts up to 3 weeks.
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