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The new revamped range means it is ready to push on and really make its home in the best premium outlets in the country, according to Francis and Venters. In keeping with the new premium, authentically Bavarian, slow brewed Hofmeister, the new look George is a grown up, classier, sophisticated version of his former ‘geezer’ pork pie wearing hat version, that helped make him a household name in his heyday in the 1980s when millions of beer drinkers took up his call - “for great lager, follow the bear”. National wholesale listings with LWC Molson Coors and Matthew Clark, alongside a strong network of regional wholesalers. They believe its quality and premium credentials make it an ideal brand for each trade channel it is sold in to because it offers operators consistent high margins with no reason to discount. Selling Hofmeister Helles, Weisse and Ultra Low into on trade outlets across pubs, bars, restaurants, hotels & clubs in both draught keg and bottle format. Hofmeister is already on sale in over 323 of these accounts and is growing rapidly.
They now have the chance to follow a new, grown up George the Bear and enjoy a quality, authentic Bavarian-slow brewed Hofmeister Helles lager. Based on a survey of over 2000 people commissioned by Hofmeister, and carried out by Yonder, an award-winning data collection company Monetisation strategy Whilst Francis and Venters both remember the brand fondly from its heyday – Francis even listed and sold it in his days at Courage – they have invested because of its potential and exciting future.Francis was most recently managing director for Ei Group in charge of running 1,900 pubs in London and the South East, whilst Venters was managing director of Greene King’s brewing and brands until 2013. investment opportunity and is not an offer to the public. The summary information provided about investment Secured listings in outlets for City Pub Company, Metropolitan Pub Company, Fullers, Brunning and Price, Cheshire Cat Pubs and Bars and LRLC. Hofmeister Brewing Company was relaunched in 2017 by co-founders and friends, Richard Longhurst and Spencer Chambers. Now British owned and proudly independent, its signature beer, Hofmeister Helles, is an authentic imported Bavarian lager that’s slow brewed and cold fermented in the heart of Bavaria. In 2017, Hofmeister won the Best Lager award at the International Wine & Spirits Competition (IWSC), becoming the first lager to be given five stars at the awards. [7] [8] Production [ edit ]
Our exceptional beer sits alongside fonts, glassware and mobile bars of outstanding quality. We will continue to invest in production of this hardware to support rapid growth of distribution. Investor Perks George The Bear’ takes over Piccadilly Circus as Hofmeister’s grown up, sophisticated George is revealed Hofmeister was revived last year by two entrepreneurs hoping to capitalise on British drinkers’ familiarity with the name, while abandoning its “Eurofizz” reputation and recipe. At the height of its fame and sales in the 1980s and 1990s, when Hofmeister was the fourth biggest beer brand in the UK, its advertising was based around ‘George The Bear’ who, it was claimed, had come from the forests of Bavaria. In reality the beer was made in the UK as a high volume, low abv mainstream lager. People get excited by a heritage brand and it could give them traction and make people interested in it but one wonders whether it’ll carry with hipsters into craft beer.Venters believes the world beer market is wide open for a quality German beer, and they don’t get any better than the Helles lagers made in Bavaria. “The product is fabulous, it looks good and you have this brilliant entrepreneurs’ story. That’s why we believe in it,” he said. financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax Partnered with award-winning global creative agency BBH to deliver a planned multi-media brand relaunch campaign across 2023.
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