UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023.

Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. This was my favourite of the Prime drinks so far. There was a lot of flavour from it. You could definitely taste the orange and mango, but I also got hints of perhaps passion fruit and pineapple.

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Sainsbury's have enforced a maximum of three drinks per customer rule to try and ensure that things remain fair and there is a chance for more people to get their hands on the beverage.

Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023. Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. Nygaard, Laura Rode (April 25, 2023). "Børn gik amok, og politiet måtte tilkaldes: Derfor er Prime-energidrikke så rasende populære". www.bt.dk (in Danish) . Retrieved June 17, 2023. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. KSI has said that aside from the limited edition box available on DrinkPrime.uk plenty of bottles will be sent to retailers but he’s worried that not all of the bottles will end up on shelves due to the consistent foul play and opportunists who are capitalising on the scarcity of these products. Something which KSI says is impossible to combat.Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco, reports the MEN. The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. During previous launches, huge queues have gathered as people try to get their hands on the product. a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.