WILLY'S Apple Cider Vinegar with Live Mother - Probiotics For Detox & Gut Health - 500ml Refillable Glass Bottle - Sustainable ACV

Product Information

We considered the claims “I feel better than I have for years”, “feel the difference to your wellness”, “to help you feel fantastic”, “daily dose of natural goodness”, “I can vouch for the benefits myself, it’s changed my life”, “Gently […] rejuvenating” and “wellness tonic” in ad (a) were references to how apple cider vinegar products provided general good health. We considered the claim “promote healthy aging” in ad (b) would be similarly understood, although in the context of aging in particular. Apple cider vinegar (ACV or cider vinegar) is a vinegar made from fermented apple juice that can be used in various ways and provides multiple health benefits. Willy’s organic apple cider vinegar is a minor miracle from mother nature, being raw, unpasteurised, and unfiltered ACV, leaving the mother culture beautifully alive and present in each bottle. Because we had not seen any evidence that the specific health claims in ads (a), (b), (c), (e), and (f) were authorised on GB NHC Register, and ads (a), (b), (c) and (d) made general health claims that were not accompanied by specific authorised health claims, we concluded they breached the Code. Ad (b) also included the claim that cayenne pepper was “beneficial against infections” and ad (e) featured the claim “antimicrobial”. Antimicrobials were substances that killed microorganisms or prevented them from growing and causing disease. We therefore considered both claims would be understood as meaning the products could prevent viral and bacterial infections, and therefore were claims to prevent, treat or cure human disease.

Ad (c) included the claim “help with memory & cell production”. We considered those claims would be understood as meaning the product would support the brain processes involved in sorting and retrieving memories and support normal cell production in the body, which were specific health claims. Ad (b) included the claims “to avoid the terrible winter flus”, “Struggling to fight a pesky cold?”, “this ACV is a flu season must have” and “#FluSeason”. Ad (d) included the claims “With the nights drawing in, days getting shorter and flu season taking hold, now’s the time to focus on our immunity and what we do to prevent getting ill this season. Apple cider vinegar (ACV) has been used as a natural remedy for centuries […] recent research and anecdotal stories have suggested that ACV may also help” and “reduce the symptoms of, or even prevent colds and flu”. We considered those claims would be understood as either direct or implied claims that apple cider vinegar could help to prevent, treat or cure colds or the flu. The CAP Code prohibited claims that stated or implied that a food could prevent, treat or cure human disease.Ad (a) included the claims “Can shrink swelling in the body” and “Anti-inflammatory”; ad (b) included the claim “Turmeric and Cayenne pepper – turmeric is known to contain anti-inflammatory properties” and the claim “Loaded with […] anti-inflammatory properties” in relation to the Fire Cider product; and ad (c) included the claims “loaded with […] anti-inflammatories” and “Overall loaded with anti-inflammatory properties”. We considered those claims would be understood to mean the product could help to treat inflammation in the body, and were therefore claims to treat or cure human disease.

Rewards For Life

Ad (f) stated that “billions of cells including bacteria […] reside in our guts and are responsible for many vital bodily processes. This includes things like: helping to control digestion […] Our good gut bugs are important for digestion and destroying any harmful bacteria that may emerge […] certain factors […] can lead to gut dysbiosis”. In that context, we considered the claim that Willy’s ACV could “help to repopulate some of the good bacteria in your gut” would be understood to mean that the presence of “good” bacteria, provided by Willy’s ACV products, could help the process of digestive transit and counter any ill effects of gut dysbiosis. Similarly, we considered the claim “Help balance ph[sic] in the gut, leading to improved digestion” in ad (a) implied that the pH balance of the gut could be unbalanced and that if it was, digestion might be negatively affected, and that the product could help to correct that and improve digestive transit. We further considered the claims “can also help with digestion” in ad (b) and “boost digestion” in ad (c) would also be understood to mean the product could improve digestive transit. Claims to help or improve the process of digestive transit were specific health claims. Rhian Stephenson, nutritionist, ex-CEO of Psycle and founder of supplements brand Artah Health, has felt the effects herself and fully supports a daily dosage of apple cider vinegar. “Personally, I find that it helps with my digestion and blood sugar control, especially when I'm overtired. Apple cider vinegar isn't a magic bullet, but it does have proven benefits when it comes to blood sugar regulation, postprandial insulin response, appetite and satiety, and potentially, managing cholesterol levels." We recommend consuming our ACV before food, first thing in the morning, if you’re wanting to reduce your appetite. If drinking on an empty stomach, please dilute with plenty of warm or cold water. If you choose to consume ACV with your meals, this can help delay digestion and, often, the feeling of being full.

The post went on to include as helpful tips “Rebalance your microbes by eating a diverse diet rich in live and fermented foods/drinks […] Because our ACV is alive with our 300 year old mother, getting your daily dose of ACV can help to repopulate some of the good bacteria in your gut”. Issue ads (a), (b), (c), (d) and (e) made claims to prevent, treat or cure disease, which were prohibited by the Code; and Ad (b) included the claim “Horseradish – known to boost circulation […]” in relation to the Fire Cider product. Ad (a) featured the claim “I sleep better” and the claims “increased my energy levels” and “Gently energising”. We considered that claims to boost circulation, improve sleep and increase energy levels were specific health claims. Mother" refers to the combination of yeast and bacteria formed during fermentation. At the bottom of a bottle of apple cider vinegar, you’ll see her floating around; a cloudy, strand-like form. The "mother" is only found in raw and unpasteurised vinegars, like Willy’s ACV. Don’t be afraid of her, she is full of gut-friendly probiotics such as acetic acid bacteria. Many ACV brands have a dead mother, which you’ll notice from the dusty sediment in the bottom of the bottle.ads (a), (b), (c), (d), (e) and (f) made general and specific health claims that were in breach of the Code; Face sauna: add 20 ml of ACV to a bowl of boiled water and place a towel over your head. Let your face absorb the mist for up to 15 minutes.