The Tastemaker: My Life with the Legends and Geniuses of Rock Music

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Suffused with Tony King's disarming warmth and unparalleled charisma – and at times profoundly moving – The Tastemaker paints an intimate portrait of a music legend and captures the unpredictable world he stamped his indelible mark upon. However, the very best parts of The Tastemaker detail his adventures in New York as an out gay man employed by RCA Records to proselytise disco as it boomed. It was a hedonistic hoot, but there was a price to pay and, when King grieves over friends lost as Aids took hold and articulates the fears every gay man had, he is genuinely affecting, even before he tells of laying on a bed, holding the dying Freddie Mercury’s hand. “He was stone cold”.

The Tastemaker by Tony King: My Life with the Legends and The Tastemaker by Tony King: My Life with the Legends and

Tony [Hall] joined me at Ivor Court to launch Immediate Records and promote the Stones,” says King. “He speaks well of and to, dresses well, shops well, keeps well and laughs well. Tony would only put up with the very best of you and had the ability to help you find it.”At Decca he started as an office boy, aged 16, but was soon approached by various heads of department to change jobs. “I was very pretty at the time,” says King, with a wink. After a few years he was approached by the promotor Tony Hall and went to work for him. He was 19, living in London and soon a stalwart of the gay scene. “I was very different. I was very young. Promotion men at that time were not 19.” This is a brilliant book by a brilliant man. A magician with perfect taste. Thank God I met him. He is gold dust!' King worked for Hall for three years before being poached by Andrew Loog Oldham, who at the time was managing The Rolling Stones and was even younger than King. This was when Swinging London started to move through the gears and when suddenly teenagers were in positions of genuine power. I wasn’t ambitious. I just flew by the seat of my pants. My ambition was to have a good time, hang out with famous pop stars and get paid for it. I wasn’t thinking, ‘Oh, I could become this or that.’ No, I was just looking after pop stars and I was really good at it.” Meanwhile, Ono emerges from The Tastemaker as an absolute hoot, a hilarious eccentric who encourages King to take magic mushrooms before a business meeting with a music industry executive. “Oh my God, I took off halfway through lunch,” he laughs. “I was flying. And Yoko leans across the table and says” – his voice drops to a conspiratorial whisper – ‘Good, aren’t they?’”

The Tastemaker: My Life with the Legends and Geniuses of Rock

When the disco boom started to fade, King became RCA’s creative director, but by this time he was so burned out that on Good Friday in 1981 he joined AA. “I got sober and I’ve been sober ever since, but it wasn’t easy,” says King. “Six weeks into my sobriety Elton came to town doing copious amounts of coke. And then a few weeks later, bloody Freddie Mercury arrives. ‘Darling, I’m here.’I suppose I was always very straightforward, a straight speaker,” King says. “I wasn’t an artist but I understood the artists, I was in their camp. I think I had an innate understanding of what artists needed, and I didn’t put up with bullshit.” I asked Freddie outright if he was gay and he said, ‘Well, yeah.’ So I said, ‘Does Mary know? And he said, ‘Well, I haven’t said anything.’ So I told him he had to live an honest life and if you don’t live an honest life then you’re not going to be very happy. Within 24 hours he called me up and he goes, ‘Well, darling, I’ve done it.’ I said, ‘What do you mean ‘done it’?’ He said, ‘I told Mary and she was OK.’ Later that summer, as King prepared Lennon's new album for the pop music marketplace, he proposed the concept of a Thanksgiving gig to the former Beatle. "So he says to me," King recalled, "'I'll tell you what, if the record gets to number one, I'll do it.' Of course, he was never thinking it was going to get to number one." Propelled by a deft marketing campaign — and aided, no doubt, by Elton's superstardom during that era — "Whatever Gets You Thru the Night" topped the U.S. charts. I became enamoured with people who knew what they were doing. Jagger certainly knew what he was doing’ I had high hopes for this memoir, given that Tony King had one of the best seats in the house for much of the 60s and 70s.

Tony King — Robert Caskie Tony King — Robert Caskie

Readers will especially enjoy King's tales about promoting the industry's superstars, including the likes of John Lennon, Elton John, the Rolling Stones and Queen, among others. Beatles fans will relish the opportunity to experience King's insider's view of Lennon's Thanksgiving 1974 performance with John at Madison Square Garden. Save for an April 1975 TV special in honor of Sir Lew Grade, it would mark the last time the Beatle played a live show. Then, after a couple of years of this, in 1970, King was off again, this time to Apple, The Beatles’ company, having been offered a job as their chief A&R man by Ringo Starr. He started travelling to the US and while in New York happened upon the Continental Baths, “which was an eye-opener”. The following year he was flown to the US to launch the Ringo album, swanning around New York in his Tommy Nutter suits, causing havoc at every turn, cruising around in a rented Thunderbird. After three weeks he was just about to fly home when he got a call from John Lennon’s girlfriend, May Pang, asking him if he’d stay to help promote his new album, Mind Games. The Tastemaker charts the singular life of a man who has been at the beating heart of music's most iconic moments for over sixty years and features stories of his time working with everyone from the Beatles to the Ronettes and Elton John to the Rolling Stones.i remember descriptions of tony from elton john's autobiography, and it was immediatelly clear how immersed he was in the scene. tony was a guest on probably the best beatles podcast there is (something about the beatles), where he promoted the book and i knew it is a must-read for me. Tony King talks about his new book, The Tastemaker, which charts the singular life of a man who has been at the beating heart of music's most iconic moments for over sixty years. Leaving school at the age of sixteen to start his career in the music industry at Decca Records, Tony King would soon find himself becoming a close friend and confidante to some of the world's biggest artists – a far cry from his childhood days in Eastbourne. He has worked with The Beatles, The Rolling Stones, The Ronettes, Elton John and many more, and his personal friendships included Queen frontman Freddie Mercury.