The Personal MBA: A World-Class Business Education in a Single Volume

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File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.” Agency - Market and sell an asset or service you don’t own on behalf of a third-party, then collect a percentage of the transaction price as a fee. Marketing is not the same thing as selling. While “direct marketing” strategies often minimize the time between attracting attention and asking for the sale, marketing and selling are two different things. The Personal MBA should be required reading for anyone in business. This book exposed me to ideas, systems, and best practices that I had never been taught anywhere else. Even after ten years, I still reference it on a regular basis. Buy it, read it, then keep it close. It’ll be your constant business companion for years to come.” Online MBA programs through accredited universities, like the iMBA from University of Illinois at Urbana-Champaign, offer access to the same professors and learning materials as on-campus programs with the added benefit of a flexible schedule. You can learn from virtually anywhere on a desktop or mobile device—no need to quit your job or relocate to attend a highly ranked business school.

Forget the "10,000 hour rule"... what if it’s possible to learn any new skill in 20 hours or less?

The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. Every successful business actually delivers what it promises to its customers. There’s a term for a person who takes other people’s money without delivering equivalent value: "scam artist." By earning this degree, you can build a foundation for a new career or prepare yourself for better, often higher-paying opportunities. You can gain functional job skills and a well-recognized credential to potentially attract recruiters and hiring managers in a variety of fields.

Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM. You come into this world alone. You go to the grave alone. You are alone with your inner thoughts during the journey between. The training you receive in an MBA Program prepares you to deal with ambiguity and provides a buffer against uncertainty.On publication, the international edition of The Personal MBA was the the #1 bestselling nonfiction book in the United Kingdom, and remained #1 for two consecutive months. The Personal MBA has also been used as a textbook for business courses at Stanford University, New York University, Howard University, and Portland State University. A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBAdistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

Audience Aggregation - Get the attention of a group of people with certain characteristics, then sell access in the form of advertising to another business looking to reach that audience. Procter and Gamble, потом (вероятно) задумался о том, что ему скучно жить, в мире столько всего интересного, карьера никуда не ведет (нужное подчеркнуть) и решил сделать новые шаги к познанию мира. Так получилось, что на MBA денег не оказалось, но оказалось достаточно, чтобы прожить какое-то время не работая. Вот он и «бросил всё», а именно работу и стал заниматься самым важным в жизни – самообразованием: читал книги по менеджменту, финансам, психологии. Наверняка, делал это очень системно и вдумчиво – иначе не мог бы процитировать столько источников. На выходе получилась универсальная книга-выжимка о современном MBA. Кому интересно – прочитайте, чтобы иметь поверхностное представление о современной теории управления в бизнесе. Но не стоит это воспринимать, как полноценную замену MBA или более глубокому самообразованию. Are you looking to develop yourself into a global leader who makes an immediate impact in business? You'll discover new thinking, access global networks, and invest in your future when you choose to study your MBA with us. Some of my favourite quotes (but there are plenty of brilliant quotes in the book since every small chapter starts with a quote that will send you down a rabbit hole of new discoveries):

Edit: Will graduate with my MBA from Texas Tech in December 2015 and this book just doesn't have enough substance for anyone to really think they could read it and know everything a business school could teach them. This method isn't theoretical: it's field-tested. Kaufman invites readers to join him as he field tests his approach by learning to program a Web application, play the ukulele, practice yoga, re-learn to touch type, get the hang of windsurfing, and study the world's oldest and most complex board game. I think it's okay if you're into business and going to delve further in each topic discussed in the book. The book is like a general overview of what a MBA is all about, like an Introductory course that you take at the university. Every successful business finds a way to attract the attention of the right people and make them interested in what’s being offered. Without prospects, you won’t sell anything, and without completing profitable transactions, your business will fail. The Pricing Uncertainty All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.