Ametora: How Japan Saved American Style

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This extremely interesting and well documented book answers precisely the question concerning the current role of Japan in the classical men's style phenomenon.

But as that style have evolved, so too has the meaning of Ametora. Today, it’s more about a certain sartorial attitude: high quality basics and the best fabric, small discrete details, a combination of old-fashioned expertise and high-tech innovation, a playful twist put on conservative pieces and the repurposing of vintage American iconography. At the end of the book, I make the point that the whole menswear-blog scene of seven or eight years ago started because the whole culture of dressing up has sort of disappeared for American men. So young guys couldn’t just go to their dad and ask, “What’s the best suit to buy?” because their dads don’t know. So they had to start from basics the same way Japanese men did in the 1960s. Additionally, Marx writes about the impact on the creation of streetwear such as BAPE and Japanese avant-garde brands such as Comme des Garcons (Junya Watanabe), Yohji Yamamoto, Issey Miyake and others managed to evoke on the Western fashion consciousness, representing a genuine two-way communication in style. He connects this to the explosion of Harajuku as THE most dynamic fashion location in the world ... a change that happened practically overnight.But why ? How can we explain the prominent role Japan is playing in the global sartorial movement ? A renowned academic and true indigo expert, Balfour-Paul is coming up on three decades of practical experience with indigo plants and dyeing, and she’s been living and working in the Middle East and North Africa researching the magic blue dyestuff. Furthermore, Ametora today is part of Japanese culture. People in Japan wear these styles of clothing because their fathers and brothers wore it, their media advocates it, Japanese brands make it and Japanese celebrities wear it – not because they’re told it’s what to wear to be like an American.

Book Genre: Art, Art Design, Asia, Couture, Cultural, Design, Fashion, Historical, History, Japan, Nonfiction Admittedly, this book is quite nerdy, which is a compliment, with plenty of pictures (or varying aesthetic quality) and illustrations of original miner’s jeans worn by the frontiersmen of Nevada and California. Honestly? This was THE best book I've read all year. Which is just as well, because 2016 is now almost over and I have just managed to hit my target reads for the year.Originally published in 2002—the original, physically bigger version is available here—this book is uncomplicated and inspiring. The perfect book for anyone who wants to get a fundamental understanding of denim; it’s easy to read and the pictures perfectly accompany the words.

Just over a year ago, we received a book by mail from the press bureau of the American publisher Basic Books (who published G. Bruce Boyer's "Real Style") entitled AMETORA : How Japan Saved American Style, by author W. David Mark. Yet, it was only until last week that we took the time to absorb the book's contents. Author of ametora bible, AMETORA: How Japan Saved American Style, W. David Marx, explains in his book that the concept of Ivy is what truly started it all, in terms of modern or post-war, Japanese style. With Take Ivy , Ishizu brought American style to Japan for the first time, as, prior to the 80’s, it was still fairly difficult for its population to travel west or receive influence from western cultures without it being brought directly to them.The book also seems to reframe the relationship between American and Japanese style less as a one-way influence, but more as a dialogue. Is that right? I have some issue with Ametora's subtitle, as most of the book is a history of post-war Japanese fashion. It starts with the charity drive for clothes in the immediate-post-war period, when Japan had basically been bombed flat, and continued with Japan looking to America as a fashion beacon, Kensuke Ishizu bringing East Coast Ivy League style to Japan and spreading its gospel through a rigid series of rules that taught men how to properly dress, through the suspicion from the Japanese establishment, Marxists adopting blue jeans as a symbol of revolution, an introduction of the America 50s into the Japanese 70s, and so on until post-Bubble Economy, it was Japanese streetwear brands like A Bathing Ape and UNIQLO that were reminding Americans they didn't have to go everywhere in sweatpants and flip-flops. Doing skate right isn’t about being first outside Palace any more. For one, all those logos are starting to feel a bit inauthentic. Instead, look to older heads, like Brendon Babenzien, who left his gig as creative director of Supreme to found Noah, which features loose tailoring alongside its logo hoodies and Aprix, which does smart-ish skate shoes. Fellow New York brand Aimé Leon Dore also does a neat spin on grown-up streetwear – think rugby shirts and cable-knit cardigans – while Awake NY has you covered for legal-drinking-age takes on graphic prints. Denim trong counterculture tại Nhật Bản đầu những năm 1960, có rất nhiều điểm tương đồng với văn hóa Hippie tại Mỹ

Through my network, I got indispensable input about the history of denim and jeans, how denim is made, how jeans are made, and a lot more. I also relied on other denim books; some of them I’d read already, some had been on my reading list for years. Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. Throughout its history, Japan has always adopted foreign cultures and mixed them with local cultures to make a new hybrid. Take ramen, which in Japan is considered a Chinese dish, but everyone knows it globally as Japanese. Ametora is a bit like ramen or tonkatsu (breaded pork cutlet) – it’s a unique thing that Japan provides to the world based originally on foreign models but is unmistakably Japanese. Denimhunters is a knowledge portal for denim enthusiasts and newcomers. Launched in 2011 as a pioneering denim blog, we’re a trustworthy source of denim knowledge and advice. Trong ảnh: Một cặp đôi MOBO & MOGA ở Ginza – Tokyo (ảnh chụp năm 1915 – thời kì trước Chiến Tranh Thế Giới thử Nhất)In the book, I implicitly argue though that this really starts and centres on American styles. British looks have had their moments in Japan (mostly as a reaction against American looks), and probably inform the basic business look of Japan, but the core of Japanese menswear is Ivy-inspired. Do you avoid the limelight? Does having your photo taken make you uncomfortable? Do you think three belts is too many belts? Then K-pop fashion may not be for you. “It’s a real mix of high-end brands and trends,” says Standing. “You want to be adorned in the latest silhouettes, with the latest sneakers and extraordinary hair.” Key Brands Amekaji” is the term used to describe American casual style, specifically “Ametora” refers to the American Traditional fashion style in Japan. Other notable denim books that are worth taking a look at (but aren’t on Blue Blooded’s list of references either) include Denim Dudes, True Fit and 501XX. Need help finding the perfect pair of jeans? Through this scene, he developed mentorships and relationships with like-minded, young, Japanese men, including the likes of Jun “Jonio” Takahashi and Nigo, and even was the first Japanese member of the International Stussy Tribe--a loose network of creatives centered around Shawn Stussy’s revolutionary streetwear label. Through these connections, new Japanese streetwear brands were invented for the first time; Fujiwara’s Goodenough, Takahashi’s punk brand Undercover, and Nigo’s Planet of the Apes- inspired A Bathing Ape. As their fan base built up, as did the amount of members in Fujiwara’s crew creating their own lines.