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The National Down Syndrome Society (NDSS) is the leading human rights organization for all individuals with Down syndrome. NDSS empowers individuals with Down syndrome and their families by providing resources, driving policy change, engaging with local communities, and shaping public perceptions. Founded in 1979, NDSS supports and advocates for the Down syndrome community by focusing on three key areas of programming: Resources & Support, Policy & Advocacy and Community Engagement.Within these focus areas NDSS engages in various activities, events and programs on topics that are critical to our community such as federal and state advocacy and public policy, health and wellness, education and employment. NDSS creates resources to support individuals with Down syndrome, their families and caregivers across the lifespan and hosts community events throughout the country including the National Buddy Walk® Program, the Times Square Video presentation and New York City Buddy Walk®, Racing for 3.21 for World Down Syndrome Day, Run for 3.21, and variousotherevents.Visit www.ndss.org for more information. The doll is also wearing orthotics, a mobility tool that some children with Down syndrome children use to support their feet and ankles. "NDSS provided a box of orthotics to serve as real-life inspiration," the press release said. Mattel partnered with Ellie Goldstein, a British model with Down Syndrome to promote the doll on social media. Goldstein shared her feelings about the dolls and wrote: EL SEGUNDO, Calif., April 25 th, 2023 – Mattel, Inc. (NASDAQ: MAT) announced today the addition of a Barbie doll with Down syndrome, created to allow even more children to see themselves in Barbie, as well as have Barbie reflect the world around them. The Barbie doll with Down syndrome is meant to inspire all children to tell more stories through play. The first Barbie doll representing a person with Down syndrome was released by Mattel "to allow even more children to see themselves in Barbie," the company said.
Its palms include a single line, a characteristic often associated with those with Down syndrome, according to Mattel.Barbie® Introduces Its First Doll with Down Syndrome, Further Increasing Representation in the Toy Aisle Mattel has created a wide variety of dolls in the past. The brand has introduced dolls with a variety of eye colors, hair colors and textures, and body types. They have also launched dolls with vitiligo, wheelchair, prosthetic limb, hearing aids, etc.
Exploring the Benefits of Doll Play through Neuroscience , commissioned by Barbie in partnership with Cardiff University Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with unrealistic proportions. The newest Fashionista doll, which Mattel said was reviewed by a medical professional, introduces a new face and body sculpt illustrative of women with Down syndrome, including a shorter frame and a longer torso. The face features a rounder shape, smaller ears, a flat nasal bridge, while the eyes are slightly slanted in an almond shape. Mattel said the new Barbie's puff sleeved dress pattern features butterflies and yellow and blue colors, which are symbols and colors associated with Down syndrome awareness. The new Barbie wears a pink ankle foot orthotics to match her dress and her sneakers feature a zipper to represent children with Down syndrome, some of whom use orthotics to support their feet and ankles.
Mattel said it consulted the NDSS and medical professionals to inform the design process, introducing a new face and body sculpt to be more illustrative of women with Down’s syndrome, including a shorter frame and a longer torso. Released as part of this year’s global Barbie Fashionistas lineup to allow even more children to find a Barbie doll that represents them
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