And also a little torch, which is USB rechargeable, so you never have to worry about batteries. I do include other little bits and bobs on the keychains like hand sanitiser and door openers, but that’s the safety aspect of the equipment that I can offer legally. The sad reality of selling a product you hope no one ever has to use Bex Burn-Callander: So I used to be a dental nurse, I was working your normal nine-to-five job, and I was scrolling through TikTok, as most people do nowadays, and I discovered a product that was in America. Having a mentor isn’t essential because you’ll learn what is best for you and your business over time and through using trial and error. Instead of worrying about seeking out a business adviser who has all the answers, accept the fact that no one really knows it all.

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Experience will come with time, but you can always teach yourself new things. 3. Rebecca Cole, Fearless Keychains: “Social media is your best friend” But there was a lot involved in it that wasn’t for me. It’s not the hard work that scares me. It was considering, do I really want to do this? Or do I want to put in this hard work if it’s not going to make me happy?Amani has a key piece of advice for anyone thinking about starting their own business: “Nowadays, experience really isn’t essential. Do what feels right for you and find your own way. Bonus tip: “I don’t think you need capital when you first start out” Bella says: “I think a lot of small business owners sprouting from our generation are going through an entire new dynamic of business growth, and we are all just sort of figuring it out.” If in doubt, don’t worry, there are plenty of tools on the internet to help you improve your social media marketing skills. You just have to look for them.

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You need to make the business sustainable for yourself first. If that means staying in a job and then working it as a side hustle, go ahead and do it.” Now, I didn’t really know anyone, I didn’t have anyone to promote my product, I didn’t have anyone to promote my business.

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But I do try my absolute best to not let it affect the customer. It will always be a last resort. Be your most authentic self Bex Burn-Callander: As much as you would like your business to be perfect on the first try, the reality is that it won’t be.

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Becoming your own mentor might seem like a daunting idea, but it’ll push you to really listen to yourself and have more trust in the decisions you make. I was not successful at all, they all flopped. Helping customers regain their independence and freedom Bex Burn-Callander: But you clearly have very strong business instincts because your feelings about, “Right. I’m not going to say anything in a public forum that might reflect badly on my business, I’m going to always put the customer first. I’m not going to let them see when I’ve made a mistake.” Should we update, amend or make any changes to this document, those changes will be prominently posted here. I reached my six-figure mark in December last year. So the business generated six figures in sales in December, so that would’ve been the eighth month. A lot of it is thanks to TikTok.

And then I tried wax melts. Again, wax melts is something that is really hard to get your name out there because there are so many established companies. Just about that TikTok video. So did you just demonstrate what your product could do? Was that all it took? I am telling you now, hand on heart, I cry still to this day, at every single one of those messages.

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Because you’ve only been around for a year, but do you have any numbers? How many keychains you’ve sold or turnover, anything you can share to show the scale you’re at now? Rebecca Cole: How much time to dedicate to TikTok and how it differs from other social media platforms Bex Burn-Callander: I didn’t really do any other advertising or anything because when I put my first video on TikTok, it generated interest and it kind of blew up from there. I didn’t really have time to advertise anywhere else, so everything has come from TikTok really. What to put in TikTok videos to market your business—you don’t always need a product on hand Bex Burn-Callander:We’ve all heard them—everything from “You need heaps of startup capital” to “You need a business degree” or “You need X years of experience.” Lightweight and Compact: Measuring just the right size, it won't add bulk or weight to your belongings. It's small enough to carry in your hand or clip onto your keys while on the go.