Since the start of Mob, we have been making delicious, wholesome dishes. Lots of these have centred around comfort food. Over the years, you have requested that we make a healthy-ish cookbook time and time again. A book filled with recipes that they can make day-in, day-out. And that is what we have created with Fresh Mob. A recipe book filled with over 100 delicious, healthy-ish recipes for all occasions. Light. Fresh. Nourishing. Wholesome. Warm salads. Grilled dishes. Beautiful fish. Lovely soups. Stews. Roasted veggies. Seasonal food that you'll cook time and time again. Recipes we love: Harissa Sausage Orzotto, Lamb and Mint Flatbreads, Crispy Chilli Cauliflower and the Smoky Tomato and Aubergine Sandwich. Once we had the recipes developed, tested, retested and retested, we got to the shoot. We have now worked with the great David Loftus for our past 4 cookbooks. His work is sublime. The publisher describes Mob as a food media platform dishing up tips and recipes for meals that are “way tastier than they should be for how easy and affordable they are”. Hodder & Stoughton has signed Fresh Mob: Over 100 Tasty, Healthy-ish Recipes, the fifth cookbook from the popular food platform Mob.

Mob 6 by Mob | Easy 6-Ingredient Cookbook - The Happy Foodie Mob 6 by Mob | Easy 6-Ingredient Cookbook - The Happy Foodie

Being from Newcastle herself, she felt that more northern representation, in particular, could help to build an even stronger connection with our nationwide audience. This cookbook is an evolution of Mob. You spoke, we listened, and we’ve created an entire cookbook of recipes that focus on the good stuff without compromising on flavour. Don’t get us wrong, we’re big fans of indulgence every now and again, but life’s all about balance. And nothing beats the satisfaction of eating something that’s super tasty which just also happens to be good for you. As a team, that’s the sort of food we cook on a day-to-day basis. Because as much as we do love a carbonara, having it every day of the week would probably be overkill. Whatever form it takes, reactive content helps you stay top of mind with your audience, by demonstrating that you're just as much of a consumer of culture as they are. It’s an excellent way to relate to your existing audience, whilst reaching new audiences at the same time. It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from. Working alongside nutritionist Lucy Sommer, we’ve established our own fresh criteria with a focus on balance and flexibility at the core. This, for us, is a much more realistic and honest stance on how people really eat. We know that sometimes wholemeal just won’t cut it and that some crust ciabatta rolls are exactly what you’re after. We get you – because we think the same thing. Life’s too short not to eat pasta. We’re not here to tell you how to live your life, we’re just trying to help make it more delicious. Ben xWith Leeds, Liverpool and Newcastle already up on our profile, Freya plans to highlight many more cities in the coming months. Our aim is so continue to build relationships with the amazing businesses and creators that span the UK.

Mob — The Fresh One Mob — The Fresh One

Thorne said: “I am delighted to be working with Mob again to bring this array of fresh recipes to their growing legion of fans. Total deliciousness with a healthy-ish twist – what’s not to love?”

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Fresh Mob shares balanced meals that celebrate the textures and flavours that make food great, promising minimal and affordable ingredients with every recipe serving four – to share with friends, save leftovers for the next day or scale recipes up or down to feed a few or feed a crowd. Big news, Mob: we've got a new cookbook coming out. It's called Mob 6. And the aim of Mob 6 is simple. We want to prove that you can cook something special – not just a half-decent dinner but a memorable meal your mates will be raving about for years to come – using just 6 ingredients. It might not sound like a lot of ingredients, but that’s kind of the point. Cooking doesn’t have to be ridiculously complicated or expensive to be delicious. Not only that, the content garnered brilliant engagement from the Mob with 600K organic views and a 4.2% engagement rate — both over benchmark.