Potassium sorbate in food is used to prevent the growth of microorganisms. However, some sources show that excess intake of it can cause severe side effects like asthma, digestive problems and skin and eye irritation [1]. If you want to keep your weight under control, you should either eat Kissan jam in moderation and exercise or avoid it entirely if you cannot be active enough. Final words The excessive popularity of mixed fruit Jam: Kissan has always been the key player in the jam segment, but most of their popularity was centred around the mixed fruit jam. This has led to a loss of face for other flavours like orange and mango and these continue to be resting on shelves while the mixed fruit flavour has a lot of takers. Though you might find some nutrients like vitamin A, B3, B6, B7 and zinc listed on the mixed fruit flavor, they are not from the fruits. They are added synthetically to improve the nutritional profile. No product launches: While rivals like Nestle, Brittania and even some local players have launched new products like cheese spreads and chocolate spreads, Kissan still continues to depend on fruit flavours for its jams and this is affecting their image.

In simple words, Kissan jam is an artificially processed jam with 70% sugar in each serving and almost negligible nutrients. Sustainable Procurement: Kissan sources their raw materials through Public Private Partnership (PPP) in Maharashtra where they procure sustainable produce from smallholder farmers, tomato paste processor, Maharashtra government and the agri-input supply companies. This gave them a competitive edge over rivals and also made them independent of import of the raw materials which was the strategy used by the competition. Kissan uses three different preservatives among their Jams. These include Potassium sorbate (202), Sodium benzoate (211), and Sodium metabisulfite (223). Kisaam jam has four main flavors: Orange Maramalde, Mango Jam, Mixed Fruit Jam, and Pineapple Jam. The key ingredients that are used among all flavors include: While Kissan jam may be a tasty treat that turns bland food into delicious food, it’s not healthy to consume(especially on a regular basis).

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For example, 100g whole orange contains 1g of protein and 2.4g of fiber. However, looking at the nutrition label of the Kissan jam orange Maramalde flavor, you will find that it has an almost negligible amount of protein and just 0.5g of fiber. Popularity with target segment: Kissan Jam target children and most of their products like squashes, jams and ketchup caters to this group. Through an alluring taste, right ingredients and string advertising strategy Kissan has been successful in connecting to this segment very strongly. If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar. Moreover, excess intake of Sodium metabisulfite may lead to nausea, vomiting, diarrhea, abdominal pains, depression etc [5]. It has artificial flavors and colors

In addition, consuming sodium benzoate can increase the risk of inflammation, obesity, ADHD and allergies. [2] [3] [4] Do you know, nowadays it’s very challenging to create a good slogan? So to create an amazing slogan read out the brand slogan guide.

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A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar. One tablespoon of Kissan jam (20g), which is also the recommended serving, contains 13.6g of sugar – this is equivalent to three and a half teaspoons of sugar. To put this into perspective, even Coke and Pepsi don’t contain this much sugar. Additionally, fruits are a great source of nutrients like vitamin C, E, magnesium, phosphorus and folate, which aren’t mentioned on the Kissan jam nutrition label and possibly because they don’t exist in it. It is full of preservatives This is because fruits used in Kissan jams undergo hefty processing, which strips them of their macronutrients, vitamins and minerals. While the European Union approves this food color (EU), some sources claim it can worsen asthma. Also, when taken in combination with benzoates (which are present in Kissan jam), it can induce hyperactivity in children [7].