Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. August 2019 . Retrieved August 3, 2019. Our product is all of the fun without the compromises, and we want consumers to taste that.” said the brand’s product owner, Ana De La Guardia. We want to be a company that brings all people, not just “beer people”, together and hard seltzers are an integral part of this.With awareness and demand across Europe starting to increase, we’re well-placed to help retailers tap into this exciting market and strongly believe that hard seltzers have a bright future.” Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm". HuffPost Canada. August 20, 2019 . Retrieved April 22, 2020. Ritzen, Stacey (August 2, 2019). "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com . Retrieved August 3, 2019.

Huddleston, Tom Jr (December 5, 2019). "How White Claw and the hard seltzer craze are taking on beer—and taking over America". CNBC . Retrieved October 9, 2020.

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Shank, Theresa. "The hard truth about hard seltzer: It's not as 'healthy' as you may think". Inquirer . Retrieved January 21, 2023.

A Definitive List Of 32 Hard Seltzer Brands Available In Australia". Boss Hunting. December 31, 2020 . Retrieved December 31, 2020. Across all hard seltzer brands, there is a median of 100 calories, 2g of carbs, 0-2g of sugar while still maintaining 5% alcohol. Additionally, most hard seltzers are gluten free. Seltzer marketing has claimed that these beverages offer a healthier alternative to drinking more calorically heavy alcoholic beverages. [12] Companies use these facts to their advantage, often stating the nutrition facts in easy-to-read and obvious places. The social media presence of hard seltzer companies is massive and often depict healthy people drinking and having fun, further perpetuating the notion that hard seltzers are a healthy alcoholic alternative. [13] However, although it may be ‘healthier’ in many ways, nutritionists have warned that this is not a healthy beverage. Many hard seltzers have added flavoring and are mixed with sugary soda waters to add sweetness. [14] Branding [ edit ]

Hartmans, Avery. "Brands like White Claw and Truly changed the way Americans drink. But a crowded market and changing consumer behavior may have officially ended the hard seltzer craze". Business Insider . Retrieved January 21, 2023. Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste. Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com . Retrieved April 22, 2020.