Right Guard targets sports enthusiasts, as portrayed through its advertising from the late 1980s to the late 1990s. This article is about the brand of deodorant. For the American football position, see Guard (gridiron football). Right Guard Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States. [1] Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. [2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. [3] The brand was acquired by Thriving Brands LLC in June 2021. [4] Marketing [ edit ]