Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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Great copywriting could help the brand “stick” like the authors discuss in the book Sticky Branding. The book talks about the craft of making ads, to digital platforms, and even how to succeed in the industry. I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. That commercial's picture shows three sets of flower arrangements, ranging from a single rose in a slim vase to a large bouquet of a variety of flowers, accompanied by a headline which reads: "Exactly how mad is she? Such question, among other related curiosities, will be solved through this book titled: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads.

Hey Whipple | Building big-ass fires under creative companies Hey Whipple | Building big-ass fires under creative companies

And even if you think you disagree, by listening you may gather information you can later use to put together a more persuasive argument. Instead, he focused on one of the central human truths about flowers; that flowers can soothe a loved one's mind.

Interestingly enough, as Sullivan points out, the Whipple ads that he rails against were actually seen as a success, with Charmin product sales growth steadily growing following commercial spots.

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

For outdoor ads, most are in the form of billboards so the need to be short, yet eye-catching and memorable or the driver and passengers of cars are not going to find the ad worthwhile because it is too hard to understand when you drive by at fast speeds, this is why simple one-word ads work best as outdoor ads. One of the interesting features of the book Hey Whipple Squeeze This is that it contains a large number of examples of successful and failed ad campaigns and examples that back up the authors’ perspectives on what makes a good versus bad ad. Quit trying to come up with “advertising ideas” and work instead on coming up with ideas worth advertising.Nonetheless, with all of his experience in the advertising industry, Sullivan has plenty of ideas on what makes a good ad - which he highlights with plenty of examples taken from companies like Volkswagen and the Economist - as well as those on some of his most-despised ads, exemplified primarily by the series of Charmin spots featuring their notorious spokesman, Mr. One can read 10 classics on "How to present creative work" and still fail to do it for lack of practice. The issue for advertisers is to overcome this hatred and have people look at their ads and have the idea stick to potential consumers. No wonder it's assigned to college students; it's instructive and entertaining, just the way a good ad should be. At the end, advertising is art in service of business, and a lot of other advertising books tend to forget the work only exists to help someone solve a business issue.