One morning there was a knock on the door from the postman who said he had 20 sacks of mail in the back of his van. In the early 90s one of my sons would record WWF (World Wrestling Federation) and take the tapes into school to lend to his mates," says Hillier.

One England Official Sticker Collection – Sticker Album

On the back of the sticker album we advertised T-shirts and videos that we thought we could sell as a sideline. All were splashed across the front pages of Britain's tabloids as under-pressure editors battled to outdo each other amid the cut-throat circulation wars of the 1980s. In the UK, the 2019-20 season saw the company release its first official Premier League sticker album having finally won the licensing rights after more than a quarter of a century - but it came at a time when sticker sales were a fraction of their 1980s peak.

Now, after making countless, much-loved collections celebrating the beautiful game, Panini is proud to have created the One England Official Sticker Collection, bringing the incredible Women’s and Men’s Senior teams together for the first time. Bundle includes a Best of England Trading Card set, 50 One England Sticker Collection packets and a FREE One England Starter Pack. The stickers were packaged by prison inmates who weren't able to randomise the stickers in the way Panini could, while some of the players were in kits from previous years. Ideal for both long-time fans and those new to the game, there are 228 stickers to collect, featuring both the Women’s and Men’s Senior teams as well as young lions and legends of the game, including David Beckham and Alan Shearer.

Panini UK Limited | Official Trade Website

The collection has been designed to celebrate the team in a unique way by capturing the essence of the special relationship between both teams and its players and the modern-day game they represent. The term also incorporates hardcore enthusiasts willing to spend thousands on individual stickers and the well-established pursuit of sports trading cards, with which Panini is also now heavily involved in North America.Within weeks, it was revealed Maxwell had plundered hundreds of millions of pounds from the Mirror Group pension fund.