Green banana is occasionally there, a few wilted pieces of lavender also gasp their last breath - smothered by the citrus, and someone spilled their booze over the top.

French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Stephen Marks, who started out in business in 1969 as the Stephen Marks brand, established French Connection in 1972 – a year after the film of the same name was released. French Connection represents the majority of French Connection Group's revenue (some 88 per cent in 2014), however it owns a number of other clothing/homewear brands, including YMC, Great Plains and TOAST. Here we have yet another in the long, long line of pedestrian masculine fragrances that declare men should smell of bitter oranges to project their masculinity.

The longevity, projection, and sillage are below average - lasting only a couple of hours close to the skin.

uk/perfume/For-Him/Men%27s-Aftershave-%26-Perfume/Fcuk-Friction-Him-100ml-EDT/p/549087" on this server.

Calvin, Polo, and a dozen other houses that now haunt your local pharmacy or Sears already wrote the book on this, and it has never been a happy ending for me.

It was Beattie who spotted the marketing potential of the initialism and a campaign was launched around it. Companies target teens with "Scent to Bed" ad campaign Archived 2007-07-15 at the Wayback Machine, American Family Association. com/fragrance/fragrance-for-him/mens-aftershave/french-connection-fcuk-friction-him-edt-aftershave-150ml/p/mp-00021022" on this server. The success of the branding in raising French Connection's profile led to similar tactics from other organisations. The geranium leaf is also there, mostly to remind you citrus isn't the only thing unpleasant thing about this.com was registered prior to French Connection applying for the UK Trademark and its claim for passing off was dismissed. No compliments on this one thus far and it may not be worn enough to provide any follow-up down the road.

Mr Justice Rattee refused to grant an injunction, describing French Connection's use of the initialism as "a tasteless and obnoxious campaign.Following a number of complaints about advertising campaigns using the initialism, the UK's Advertising Standards Authority requested that the company submit all poster campaigns for approval before running them. The company threatened legal action against the political youth organisation Conservative Future, which had briefly adopted the spoof abbreviation "cfuk" (short for "Conservative Future UK"). I do like the bottle and packaging - it gives the impression of an expensive and high-end fragrance.