The new product delivered “a delicious taste of Kit Kat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option that can be enjoyed as part of a balanced diet”, said Sarah Fordy, head of marketing at Cereal Partners UK & Ireland. Billed as capturing the “essence of the original chocolate bar”, the “indulgent” innovationis the brainchild of the Nestlé chocolate development team.

The group has raised the prices of its products throughout the year as inflation surged to 'unprecedented levels', Nestle’s chief executive Mark Schneider said.

thefoodpeople's 2024-25 Food & Beverage Trend Summit will be presented online on Tuesday 21st November 2023, where more than 2,500 innovators, influencers and changemakers in industry will join us virtually from across the globe. Nestlé Cereals has announced the launch of KitKat Cereal, a new breakfast option which brings the taste of the popular chocolate bar straight to consumers' cereal bowls. The newest addition to the Nestlé Cereals’ portfolio is made with a milk chocolate flavoured coating and is a source of five vitamins, calcium and iron. We're delighted to announce the partnership between Nestlé Cereals and KitKat," Sarah Fordy, Head of Marketing at Cereal Partners UK & Ireland commented. Nestlé Cereals has today announced the launch of KitKat Cereal, a delicious new breakfast option which brings the taste of the popular chocolate bar straight to consumers’ cereal bowls.

whole grain WHEAT (31.4%), maize semolina, sugar, dextrose, palm oil, WHEAT flour, cocoa powder1 (5.4%), glucose syrup, WHEAT starch, skimmed MILK powder, calcium carbonate, BARLEY malt extract, fat-reduced cocoa powder1, flavourings, cocoa butter1, salt, cocoa mass¹, emulsifier: lecithin, whey powder ( MILK), MILK fat, antioxidant: tocopherols, iron, vitamin B3, B5, B6, B2, B9.Chocolate fans will soon be able to treat themselves to KitKat cereal - with Nestle launching a brand new product.

Last month, Nestle revealed its net profits tumbled by 45% as cost inflation led it to hike up the prices of its products. However it said sales of KitKats were particularly strong during the year, as well as home cooking brand Maggi. The “crispy cereal squares” promise the ”delicious taste of chocolate and wafer”, which was ”sure to delight loyal Kit Kat fans”, according to the supplier. Sarah Fordy, head of marketing at Cereal Partners UK & Ireland, which makes Nestle cereal, said: “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”The newest addition to the Nestlé Cereals' portfolio is made with a milk chocolate flavoured coating and is a source of five vitamins, calcium and iron. This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.” It tweeted: ‘Breaking news! KitKat Cereal is coming soon to a breakfast near you! Who’s excited to try?’ Nestlé promised that the new product will ‘maintain the essence of the much-loved original chocolate bar’ and feature crispy squares with a milk chocolate flavoured-coating. Sarah Fordy, of Cereal Partners UK and Ireland, said: ‘This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option that can be enjoyed as part of a balanced diet.’