The development of a signature scent is a long way trip, generally lasting between 6 and 18 months. Each fragrance starts with a dream, inspiration from a real history or moments, an “orchestra theme” which can either take the form of a material base – the mix of two or three raw materials, like an initial note at the whole music project – or of an initial feeling, the desire to translate or convey a specific emotion. The challenge is to polish and perfect without losing the impact and personality of the original idea. We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, for people and their lives. Our dream: to create objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury. Fleur creates and develops a range of products such as fragrance, home accessories, leather goods, and more. We try to find elegant and fresh at the same time with exceptionally long-lasting power.

From there, the perfumers gradually build a full-scale composition, tinkering, and problem-solving until a perfect balance achieve. FLEUR is a European luxury brand with, an ambition to translate memories and emotions into perfumes and experiences. Fleur is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Our perfumes for men and for women reveal something of the wearer’s character and bring out their true identity.We are passionate about the creativity and quality of our perfumes, the dreams of our customers. Fleur is, Passion Audacity Emotion, Creativity Innovation, Inspiration!”

Akis & Mary founders of FLEUR, we discovered that we share the same passion for the happiness of life. After 10 years in marriage, the passion for luxury and creativity drives us in a decision to create the first fragrance house in Greece with an ambition to translate memories and emotions into products and experiences. Together are reinventing themselves the world of luxury through a new approach, where creation is led by emotions.The Fleur is guided by enchanting yet precise codes: purity, sophistication, timelessness, and the boldness of a classicism reinvented. They are continually writing a number of sensory adventures, in which perfume is, naturally, the hero.